Sometimes when you need your ads to work better, you don't actually have to rewrite all of the ad copy.

You just need to test some better hooks.

What am I referring to by a hook?

Well, if you can visualize an ad that has a graphic in it, scrolling across to your Facebook or Instagram feed,

I am referring to the two to three lines of text that shows up right above the picture of the ad that is the hook it's the top line of your ad copy it's aimed at describing slash communicating the issue the problem that somebody has and the solution that your lead magnet can solve or the thing you're selling can solve right so I'm going to in this episode share with you just my thought process and some simple analysis that I did on some currently running ads in order to arrive at the decision to make three new hooks and how I picked those hooks okay

this is for you if you're running ads right now and you've tried the basic things

like switching up your audience targeting going through my Olympic gold testing

framework which is first testing various pieces of ad copy against each other

to make sure you have the best converting ad copy.

And then you have the best converting ad copy, you know, in round two, you compare that with different visuals, different graphics, if you will.

So that after round two, you have two ads that are the one piece of ad copy paired with two different graphics that are converting the best for you and then you go into round three and you take those best performing ads and start testing them with different headlines by the way headline is referring to that bold text at the bottom of an ad that shows up usually to the left of that blue call to action button. Could be learn more, could be sign up, could be download.

Those are the popular ones that Jamie, my wife, and I like to use over here in our ads management business.

And so after you've done like the basics, by the way, if that Olympic gold testing framework

sounded like something you want to learn more about

I put it into a course actually a very simple specific outcome focused course so you can learn how to test your ads every time the exact way I do for my clients

And I even have added in some bonus lessons where you can effectively peer over my shoulders as I

apply the same framework into some of my client accounts. It's normally $17. You can have it for

$1 if you go down to the show notes below and get that. I think everyone deserves to cut their

lead costs, you know, in half, sometimes up to more and half so you can get

more leads while you spend less money so that's the ad testing cheat code and

it's in the show notes below now let's say you've tested the basics in your ads but

you still can't get the performance you want this happens sometimes and look at me

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