How Siffat Haider Leveraged Her Podcast to Launch The Cult Favorite Wellness Brand, Arrae

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 27 March 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all. We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat shares the importance of podcasting as a medium to connect deeply with listeners, the significant role of email marketing, and the courage it takes to launch and refine in real time. She also highlights the strategies used in building Arrae—how a strong community, genuine connections, and the willingness to start imperfectly has led to monumental growth and success. KEY POINTS: 04:59 Siffat’s journey into holistic health and skincare. 08:30 Common theme of bloating and anxiety discovery. 15:23 Embrace both sides, build authentic brand relationships. 18:46 Enthusiasm leads to authenticity & connects people deeply. 23:29 Podcast interviews drive product distribution, engagement, emails. 27:27 Embrace imperfection, grow through experience, and iterate. 35:58 Launch something your audience already trusts. 38:04 Stay true to what your audience wants. QUOTABLES: "Don't underutilize social media. It is literally your direct line of communication with your consumers." — Siffat Haider “A podcast is so important because that long form content is so valuable for people to get to know exactly who you are, for you to connect on a deeper level, I found that my podcast listeners are my most engaged audience members." — Siffat Haider “I think being really tuned into what it is people are coming to you for, like, what is your expertise? What are you the best at? What do people really trust you for?” — Siffat Haider GUEST RESOURCES: Siffat Haider IG | @siffhaider RESOURCES: Use code JULS15 for 15% off any product from Arrae! Julie’s favorites are Bloat, Sleep and Calm! [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://ustworks.com/influencer

Transcript

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0:00.0	When you are showing the behind the scenes of you building something, I feel like people get on board and they're more likely to support you.
0:07.6	Like because I was showing the behind the scenes of me building a right, people didn't know what it was, but they knew that I was building something because I would constantly post about it.
0:16.3	Welcome to the Influencer Podcast. I'm your host, Julie Solomon.
0:20.8	If you found yourself here, it means you are ready to unleash the powerful visionary
0:25.1	that lives inside you, turning you into an authentic leader who creates influence,
0:29.8	impact, and change. Let's get started.
0:34.0	Hello, fam and welcome back to another episode of the Influencer podcast.
0:42.0	Today we have the incredible SIF-Hater. and welcome back to another episode of the Influencer podcast.
0:42.5	Today we have the incredible SIF-Hater
0:45.3	talking with us today all about her incredible brand array.
0:49.3	Now what I loved about today's episode
0:51.1	is that SIF actually started out as a content creator or really
0:54.8	I should say more of a blogger way back in the day and then became a brand founder and
0:59.2	if you guys have listened to this podcast for any amount of time you know that I love a
1:03.3	content creator to brand founder story and hers did not disappoint.
1:07.8	Sif shares her journey of content creator and how she went from that to the brand founder of A Ray which is some of the best
1:15.0	products I think on the line that help with bloating, heartburn, and digestion, sleep, anxiety,
1:22.1	you name it. It is some of the top products that I have found to really alleviate a lot of that.
1:27.7	I found a Ray last year and actually used their bloat capsules throughout the holidays and it really saved me when it came to
1:34.9	those meals that I were having that were a little bit heavier or maybe I was drinking
1:38.8	more alcohol than I normally do and I really fell in love with the product itself, started doing some research on the founder,
1:45.8	MetSiff, slid into her dims and was like, will you please come on my podcast?
	...

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