How She Grew 100K+ in ONE DAY! (Ft. Karen X Cheng) | S2 E2

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 17 January 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In order to go viral, you need to switch gears and think of Instagram as a video app, not a photo app.

We sit down with my friend, Karen Cheng from (@karenxcheng), about how she harnessed her creativity for short-form video content and amassed 100K+ followers in ONE day. Karen is proof that you can breakdown Reels to a science and she shares her perfected formula to achieve foolproof virality. This is an episode you do not want to miss, especially if you are still learning how to utilize the power of Reels to grow your own account.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-2-

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Timestamps:

(2:14) - First video made after leaving Microsoft & her virality

(6:55) - Break down what goes into virality and her process

(14:27) - Emotions she looks to invoke in people watching videos

(25:28) - Reels helped propel more growth afterwards

(36:55) - Growth with reels and success on TikTok and YouTube Shorts

(43:42) - Changes in approach to creative work as an influencer & future plans

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0	I think, okay, am I willing to lose followers? Do I, am I so excited about this idea that I want to put
0:05.4	it out there and I don't even mind that I'm going to lose followers for it? And if the answer is yes,
0:09.9	then that is like, I know like, okay, I really want to make it badly.
0:19.7	Welcome to the full-time influencer podcast.
0:21.6	I'm your host, Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions.
0:29.6	Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.
0:35.6	Let's dive in.
0:46.7	Today we have a guest that I am honored to call a friend because she is insanely creative but also an amazing entrepreneur.
0:49.6	So welcome Karen.
0:51.2	Hi, Tina.
0:52.0	How are you?
0:52.4	Hi.
0:53.2	Good, good.
0:54.2	So I'm so happy to have you on here because I know you don't do interviews easily or frequently.
1:01.0	So I really appreciate your time here.
1:04.4	Anything for you, Dina.
1:06.3	Can you maybe just give us a brief intro, like a two sentence of like what you do and who you are?
1:12.6	Sure.
1:13.6	So I, I'm Karen X-Cheng.
1:14.6	I make creative videos and I share them mostly on Instagram.
1:19.6	And I've been also making viral videos for quite some time now, about 10 years.
1:25.6	Oh my gosh.
	...

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