How She Does It All: Instagram, Blogging, & Running a Successful Small Business (Ft. Lindsay Silberman) | S1 E8

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 12 August 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone has to multitask, but influencers do it more than most, and Lindsay Silberman might do it most of all. Balancing a personal brand on Instagram, an extensive lifestyle blog, and a small business that grows every day could easily lead to burnout, but Lindsay is surviving and thriving, and she’ll be sharing her top tips for balance with you.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-8

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Timestamps:

(4:15) - Lindsay's move to Miami and what sparked it.

(5:24) - How journalism background helped transition to content creation.

(13:50) - Value of adding blog posts to campaigns for influencers and brands.

(23:36) - Transition from travel to beauty and skincare.

(29:41) - Journey of creating and selling hotel lobby candles

(45:49) - Breakdown of income streams: brand sponsorships, hotel lobby candle, affiliate income.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0	For me, I've been able to double and sometimes even triple the rate that I'm offered by incorporating a blog post.
0:06.5	What I will say, though, is that you don't need to be in all places at once.
0:11.9	I never would say to put all of your eggs in one basket, but I will say that, like, you don't need to feel like you need to have a podcast, YouTube, Instagram, Clubhouse, TikTok, whatever.
0:22.6	You don't need to be in all the places.
0:30.2	Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing
0:34.5	industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions.
0:40.3	Our goal is to help you decode social media, become a full-time influencer and do what you love for a living.
0:46.3	Let's dive in.
0:51.3	Today we have special guest Lindsay Silverman with us.
0:55.0	Lindsay and I have actually been on a press trip together before back in 2019 with Dell Computers and that's how we met.
1:03.0	But I've been following Lindsay for a while and I'm so glad I got to connect with her and today we're going to talk all about her journey,
1:15.9	but also a lot of her strengths as an influencer, which I think everyone can learn a lot from.
1:16.4	So welcome.
1:17.6	Thank you for being here.
1:19.8	Thank you for having me.
1:23.1	I actually had forgotten that the way we met was through that press trip.
1:48.7	Sometimes, you know, it feels like we've known each other for a really long time, but yeah, that is how we met. I forgot. Yeah. Actually, I just, I always remember you first DM'd me a long, long time ago. And you mentioned like your husband as well. And I thought it was just a very genuine DM. And I usually am a bit shy to like connect with people via DM.
1:52.4	But you and I think Ilona were one of the few people.
1:53.4	Like I responded to him.
1:54.4	I was like, yeah, cool.
1:55.8	Like when we have a chance.
1:59.7	Oh, it's so funny because I actually do remember messaging you.
	...

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