How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 May 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more
(01:15) How Shake Shack is out-marketing Chick-fil-A
(03:38) This Skool group makes $258,000/mo
(06:48) Meta opens up Quest OS to third-party hardware makers
(10:09) What to do about the TikTok ban
(12:55) The single most important event in the history of Facebook
(18:27) The Amazon 'oh by the way' offering
(20:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Transcript

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0:00.0	Hey Girlfriends, it's me Carol Fisher back with another season of the global number one
0:05.7	podcast the Girlfriends. Last time we investigated the murder of Gail Katz. This time
0:12.0	we're uncovering the identity of the woman who was buried in
0:15.2	Gail's grave for a decade before she disappeared.
0:18.6	Join me and the rest of the club as we tell her story.
0:22.0	Listen to season two of the girlfriends,
0:24.2	our lost sister on the I Heart Radio app,
0:26.9	Apple Podcasts, or wherever you get your podcast.
0:30.0	Neil and I have an agency owners group
0:32.0	called the Agency Owners Association.
0:34.1	All you have to do just go to marketing school.
0:36.3	I.o slash agency once again it's marketing school.
0:39.0	The I.o slash agency to learn more and now back to the show. Did you know that Shake Shack is doing a
0:46.5	promotion that's targeting chick-falais? No. So here's what this this image looks like. I'll show it to you.
0:52.0	Shake Shack is offering free chicken sandwiches on Sunday.
0:56.2	And so basically for Chick Filey,
0:58.9	for Chick-File, you eat chicken too.
1:00.9	Yeah, I'm gonna go get this.
1:01.8	Chick-Filey doesn't offer, they're not open on Sundays, that's why they're targeting them.
1:06.5	But it's free, do you have to order anything else or is it just free?
1:09.4	The bet is that they're going to buy more stuff.
1:12.3	And there's zero chance that you're just buy more stuff. And there's zero chance that you're just gonna buy one.
	...

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