How SEO Will Change in 2020 (And You're Not Going to Like It) | Ep. #948

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 6 March 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It) [00:35] We have talked about this before. [00:45] Voice search is going to change everything. [00:55] 50% of searches will be voice searches by 2020. [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you. [01:55] Optimize for featured snippets. [02:07] Consider on building your brand to avoid the dip in traffic you will get. [02:45] You have to build your brand. [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio. [03:30] Some people would prefer to listen rather than read. [03:35] You need to start preparing for the future. [03:58] That’s it for today! [04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how SEO will change in 2020
1:01.0	and you're not going to like it.
1:03.0	So Eric and I have both blogged on this topic and talked about it
1:06.0	and every time we do it gets very little traffic
1:08.0	because no one cares to hear about it,
1:10.0	but it's voice search.
1:11.0	And already the stats are pretty crazy in which more and more people are using
1:14.8	voice search and a lot of that's due to mobile devices, Google Home, Alexa, but in 2020, Comscore estimates 50% of searches will be voice related.
	...

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