Trump was able to work this idea, and Republicans too,

this sort of the sloganeering aspect of reinforcing messaging

and reinforcing the content they wanted to give.

So you note the goal for Trump was to repeat his slogan so much

that they became conventional wisdom.

That's a strategy that the right is employed with great success for decades.

True.

Back in 2004, the Daily Show's John Stewart explained,

conventional wisdom is the agreed upon understanding of an event or person.

John Kerry is a flip-off flopper.

George Bush has sincere heartland values and is stupid.

What matters is not that the designation be true, just that it be good upon the media,

be agreed upon by the media, so that no further thought has to be put into it.

So how does conventional wisdom get arrived at?

How do we settle in that? We take the bits and pieces we like. We personalize them and go,

oh, that makes me feel real good. That's me. I agree. I mean, basically, yeah, to some degree, look, the reason that conspiracy theory stick is that people are looking for a neat explanation for what they see in front of them.

And for example, you know, if there's if there's crime, for example, you have a Republican who will come forward and say that the crime is the result of immigrants pouring into the country, even though we know based on, based on analyses and based on

reporting that immigrants and foreign born folks who come into this country commit crimes at

exponentially lower rates than native-born Americans.

But it fits a neat narrative that Republicans will push through.

When you add in the fact that Republicans are very good about simple messages, compare that

with what Democrats do. Al Franken says that Democrats bumper stickers always end with continued

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