How Raising Your Prices Will Have Your Customers Saying "Thank You"

The Chris Harder Show

Chris Harder

Entrepreneurship, Business

4.9 • 1.5K Ratings

🗓️ 20 September 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you want to be the best in your field, you need to act like it and price like it. In this episode, I share a real-life example from a pair of my clients who followed advice from their peers and transformed their business into a huge success. The best part? They raised their prices, and their customers absolutely loved it! Today, I encourage you to increase your prices, use that money to build the best product, and take action as soon as opportunity strikes. By aligning your pricing with value and listening to your community, you can create a thriving business that will have your customers forever grateful.

IN THIS EPISODE:

- How to be a fast action-taker and make bold moves

- Tips for aligning your branding, services, and pricing for your premiere product

- Your customers will associate higher prices with better quality

- Why you need to seek objective outside advice

RESOURCES

- Check out Benchmark Fitness

- Text ROUNDTABLE to 310-421-0416 to get information on our next roundtable event

CONNECT WITH CHRIS

Follow me: @chriswharder

Visit my website: chrisharder.me

Learn more about frello, my peer-to-peer lending app: frelloapp.com

Follow frello: @frello_app

Transcript

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0:00.0	You can call yourself the best product in town, but if you don't charge like it, they think,
0:03.0	ah, that's weird. There's something amiss here. You're pricing many times,
0:09.7	leads before you even get to share any features and tells people this is a premier product or not.
0:19.6	Welcome everybody to the Chris Harder Show, where we are making you unapologetic about your
0:24.0	pursuit of success. Knowing that when good people like you make good money, they can then do great
0:29.0	things. My name is Chris Harder and several times per week. I will bring you epic guests, solo
0:34.0	episodes, and every single tool trick and skills that you need to grow your business,
0:38.2	grow your money mindset, and to grow your wealth to levels that you have never reached before.
0:42.7	I've ended up in a unique place in life where I've got the experience, the connections,
0:46.5	and all of the secrets that it takes to be successful. And I'm lifting the curtain to reveal it
0:51.7	all to you in an effort to help put you in a position of abundance so great that you can then be
0:57.2	as generous as possible. So let's lock arms and let's get started.
1:05.2	Hey everybody, welcome back to the Chris Harder Show, where we absolutely believe that both
1:08.4	prosperity and generosity can and must coexist. So today I'm going to share with you a real
1:13.4	life case study about friends of mine. They started out as clients, but they're now friends who
1:18.7	took advice that people gave them when it came to their business. And when applied it,
1:25.2	it turned out to be a smashing success. Now, the punchline is this. They took all sorts of advice,
1:30.3	and I'm going to go over some of it and apply it and you know, I'll turn into a success story.
1:34.3	But the punchline is they raised their rates on their product significantly,
1:41.2	significantly. And guess what? Their customers thanked them, thanked them, saying,
1:48.9	wow, the product is so much better. I'll stop being vague. It's a gym. So friends of ours,
1:55.8	Ali and Matt Aruda, they're in Burlington, Ontario, which is right outside of Toronto,
	...

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