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The Audio Long Read

How Pakistan fell in love with sushi

The Audio Long Read

The Guardian

Society & Culture

4.32.4K Ratings

🗓️ 11 August 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

Once upon a time, Pakistanis scorned raw fish. Now sushi is everywhere from Ramadan meals to wedding buffets – and it all started with one man and a dream By Sanam Maher. Read by Amina Zia The Oath documentary: www.theguardian.com/world/video/2025/jul/30/the-oath-to-be-a-palestinian-doctor-in-israels-healthcare-system. Help support our independent journalism at theguardian.com/longreadpod

Transcript

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0:00.0

This is The Guardian.

0:09.1

Welcome to The Guardian long read, showcasing the best long-form journalism covering culture, politics and new thinking.

0:15.8

For the text version of this and all our long reads, go to the Guardian.com forward slash long read.

0:30.4

How Pakistan fell in love with sushi by Sonam Meher, read by Amin Azir.

0:43.3

When the 17-story Avari towers opened in Karachi in April 1985, it was the tallest hotel in the city. It felt otherworldly, said one chef who worked there as a teenager.

0:48.3

It was there that I saw a swimming pool for the first time, he remembered, and swim suits. By December 1986,

0:57.8

this $32 million building had another novelty to offer, Fujiama, a Japanese restaurant at its

1:06.5

summit. There had been no advertisements for Fujiyama, and for its first six weeks, the only

1:13.7

way to get in was with an invitation. These began to land in the homes and offices of the

1:19.5

city's bankers, businessmen, doctors, and other members of Karachi's elite. By the new year, the restaurant was so busy it had waiting lists.

1:31.3

There were now two kinds of people in the city of six million,

1:35.3

those who had tried sushi and those who had not.

1:40.3

In the late 80s, a Japanese restaurant like Fujiyama was an expensive proposition.

1:46.4

Foreign chefs had to be hired, staff trained, and ingredients from wasabi to rice constantly imported.

1:53.9

Sushi, raw fish, in a country where dal rorty is a staple, and vegetables are often cooked down until they lose their

2:01.9

crunch. Who would take such a risk? And yet, somehow, it paid off. Fujiyama was the first place

2:11.7

to serve Japanese cuisine in Pakistan, and it was where many Pakistanis encountered sushi for the first time.

2:19.6

Today you can finish your day off fasting during Ramadan at a sushi buffet or host a wedding

2:25.6

reception for a small, by Pakistani standards, gathering of a hundred or more, at a Japanese

2:32.1

restaurant. When restaurants closed during the pandemic,

2:36.7

waiters zipped across the city on motorbikes to deliver sushi. In May 22, the cash-strap

2:44.1

government attempted to impose a ban on the import of luxury items to Pakistan, including Norwegian salmon and nori from Dubai.

...

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