How Our Mind/Bodies React To The Smell Of Flowers + The Darker Side of the Wellness Industry with Kerrilyn Pamer (founder of CAP Beauty)
INSIDE AND OUTSIDE: Nature + Pop Culture News with Jessica Murnane
Jessica Murnane
4.9 • 651 Ratings
🗓️ 7 October 2025
⏱️ 70 minutes
🧾️ Download transcript
Summary
About this week's guest: Kerrilyn is an author and founder of CAP Beauty.
Show notes!
Sign up for the Basker Virtual Group Session on October 26th
This week's sponsor: Semaine
Use code INSIDEOUTSIDE20 for 20% off
Sign up for the Inside + Outside newsletter
Where you can find Kerrilyn:
CAP Beauty
CAP Beauty IG
Kerrilyn IG
Serotoner
Purina x Purple Leash Project
Republicans Want to Ban Pets From Domestic Violence Shelters via Mother Jones
Psychophysiological Responses of Cut Flower Fragrances as an Olfactory Stimulation by Measurement of Electroencephalogram in Adults
Carnations!
Seeds from Johnny's
Plants from Bluestone Perennials
Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
Find your hardiness / growing zone here
Learn To Grow Cool Season Flowers
To advertise on the podcast: hello@baskergardens.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, hello. We're back for season two. I'm your host Jessica Marnan. This is |
| 0:18.1 | inside and outside. I'm a horticultural therapist, author. Lately, I've been doing a lot of brand work again. And I'm your host Jessica Marnan. This is inside and outside. I'm a horticultural therapist, author. |
| 0:22.2 | Lately, I've been doing a lot of brand work again. And I'm also the founder of Bascar, where I help people use |
| 0:27.0 | nature and gardening to help their brains and bodies feel more calm. So, got so many good guests this season. |
| 0:36.5 | I'm very excited. Before we get to it though, one note on |
| 0:40.1 | October 26th, I'm hosting a virtual hangout to share a little bit more about horticultural |
| 0:45.1 | therapy, how you can do it in your life, and then we'll be doing an art and craft together. |
| 0:51.8 | Horticultural therapy is broken into gardening, art with plants and cooking. |
| 0:56.3 | So we're doing the art part. It's also so much about social well-being. So this is a good way to get a |
| 1:02.9 | little social well-being. You can do it on your couch. You can do it. Probably not in your bed because we'll be |
| 1:08.1 | working with water. But find an hour of chill, learn something |
| 1:12.8 | new, be with people, head to the events page at basket gardens.com to sign up. And I'll also include |
| 1:20.1 | this in the show notes. All right, today's show. I'm talking with Carrie Lynn Pamer. She's the founder |
| 1:26.1 | of Cat Beauty, one of the chicest, most beautiful |
| 1:29.1 | brands ever. Truly, truly, truly. It sells all things powered by plants, skincare, pantry |
| 1:34.9 | items, and the very best collaborations, which I'm putting out into the universe. My dream is a |
| 1:40.1 | Kapp-Basker collaboration. Okay? You heard it. i'll tell you right now this episode we get |
| 1:48.5 | palinical political it doesn't sound like it but i'm singing it to the sound to the song of let's get |
| 1:57.1 | physical which by the way i just looked up the lyrics too. And that song was dirty. |
| 2:03.3 | It's a song I sang all the time when I was little, and I had no idea. Anyway, this episode, |
| 2:08.3 | we get political at the end, which, if it's not your thing, that's okay. But I really would like |
| 2:16.7 | for you to stick around for that. Last season, |
... |
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