How One Author Raised $41M on Kickstarter

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 7 February 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge. #TheCrazyOnes #Startups #Entrepreneur #Kickstarter Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	By the way, well, I'm one quick aside to a totally funny random story or thing I want you to help me with actually.
0:06.4	So I, in 15 months, 14 months, I'm going to be 40, turning 40, and I want to have like a massive extravaganza party in St. Louis.
0:16.2	Maybe even like a conference style party, like invite everyone, everyone listening, everyone on Twitter, and I'm trying to get Nelly to like perform at my birthday.
0:26.8	Why Nelly was Nelly your favorite criminal?
0:28.5	Yeah, St. Louis, like, yeah, absolutely.
0:31.3	Yeah.
0:32.1	And so during COVID, I'm part of YPO here, they got him, and I don't want to say how much, but it was like, it was like pretty cheap.
0:38.8	Like, cheap to the point where I was like, oh, like I could probably do that as a part of the birthday expense.
0:43.6	Now, apparently, that's all over, and now it's like six figures to book.
0:46.4	Like, it's really, yeah, so this whole conversation on crowdfunding got me thinking like,
0:51.8	I need to put a budget together.
0:53.0	I'm going to go on Twitter and here and be like, come to my party, donate money towards the Nelly fund to Jesse.
1:02.0	To have Nelly perform at Jesse's 40th birthday party.
1:06.5	What's up, everyone?
1:07.4	I'm Alex Lieberman.
1:08.7	You know, this is Jesse Pooji, and this is the crazy ones.
1:13.1	Dude, what an awesome week.
1:19.0	We recorded the episode about you selling your company, and then just like the outpouring of
1:26.5	congrats and hello emails came in pretty wild, right?
1:29.8	It's crazy.
1:30.6	I, you know, I don't, I don't get overwhelmed often.
1:33.7	That's not a feeling I'm used to feeling.
	...

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