How NIL, money-fueled college football is changing the game
Until Saturday: A show about college football
The Athletic
4.6 • 1.1K Ratings
🗓️ 16 February 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
Whether you agree with it or not, college football is changing. Andy and David discuss CFB's transformation because of name, image, and likeness, and how college sports collectives are providing the weapons needed in the never-ending arms race for talent. Are markets different for players based on their skill and caliber? How are programs equipping themselves to handle this new wave of talent acquisition, and is the sport better or worse off for these changes?
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Transcript
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| 0:00.0 | Welcome to the Annie Staples show. |
| 0:10.7 | It's an NIL edition, and usually that means you're going to sleep. |
| 0:14.2 | But David Ubbin wrote an NIL story that people actually paid attention to and read, |
| 0:18.0 | and we're like, holy cow, look at that. |
| 0:20.4 | Because it's not an NIL story, Andy, it's a recruiting story. |
| 0:23.8 | That's right. |
| 0:24.6 | Yes. |
| 0:25.4 | It is actually kind of a, this is the new world, get used to it, get over it, story. |
| 0:32.0 | The number that pops off the page is $10 million because you said you followed a one of these NIL |
| 0:39.0 | collectives this is one that works with Tennessee or or they don't work with |
| 0:43.1 | Tennessee any no no all right works around Tennessee yeah plausible deniability |
| 0:46.9 | leans heavily on precise language I feel like I needed I need to know exactly what |
| 0:52.0 | every state law's exact wording is. |
| 0:54.3 | Yeah, it's crazy, man. |
| 0:55.7 | Yes, so this is a Tennessee-centric one. |
| 0:58.8 | Yeah. |
| 0:59.8 | We've profiled the one that works with Florida. |
| 1:02.8 | We've profiled the one that works with Texas. |
| 1:06.0 | There's a lot of these. |
| 1:07.1 | But basically, you wrote that the good ones are going to be spending about $10 million |
| 1:12.8 | a year. This year. On deals for players this year. That number is going to go up in the very near |
| 1:18.3 | future. Oh, yeah. And you're looking at it. Oh, my gosh. That's insane. Or, or you can look at it like, wait, so for an entire elite college football team, it only cost the same as a half-decent veteran right tackle in the NFL? |
... |
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