Niche business owners have a massive opportunity to disrupt their industry and build a vast online brand, however, you must be able to rethink the way in which you market your products, how you’re leveraging paid and free social media channels and consider how much value you’re really giving your customers. Listen in to hear Rob’s 7 C’s to build your brand, grow your business and dominate your niche, how you can harness the power of content marketing and what fair exchange and sustainable wealth really means to your business.   KEY TAKEAWAYS Any niche business should be looking at the lockdown as an opportunity, a way to take a holistic view of their industry and add service-based online value to its customers. You need to become a modern commodity-based business that can also offer a service and an experience to the customer Your business may be solving the existing problems of your customers but in order to disrupt you need to survey, talk and communicate with your customers further so that you can solve not just their existing problems but the future problems they may face. Niche businesses are not leveraging content marketing to its full potential. If you’re looking to build a pipeline of leads and clients actively searching for your businesses products and services you need to follow the 7 C’s framework to build you a vast brand. Content, consistency, channels, community, celebrity, courage & critics = cashflow. If you’re not leveraging free social media and paid for online social media ads, you’re missing out. As a niche business in order to grow your brand, you need to diversify your online profile across multiple social media channels, post multiple pieces of unique content and as a result, you will receive multiple streams of leads to your business. The concept of fair is exchange is an equilibrium between the consumer value and the producer’s margin. The formula for fair exchange is: Wealth = Value + Exchange x Leverage. There are laws that govern money. The wealthy understand and leverage them, the poor are a victim to them.   BEST MOMENTS “Content marketing is building up goodwill first” “You don’t want to get into a race to provide the cheapest possible product in your market” “If you do not disrupt, change or look for new solutions in your market you will not survive” “If you don’t evolve, grow and adapt you’re not going to be able to continue your business without outside disruption.” “Customers do not buy based on price, they buy based on value.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com