How Much to Charge for Brand Deals + Rates For Small Followings - 718

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 29 August 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can you make money creating content? How much should you get paid for sponsorships? Do you have enough followers to work with brands? In this episode of the "Build Your Tribe" podcast with Brock Johnson, he delves into a topic that's crucial for both seasoned influencers and up-and-coming content creators: "How Much to Charge for Brand Deals?" Join Brock as he interviews the founder of F*** You, Pay Me (FYPM), Lindsey Lugrin to break down the intricate world of influencer partnerships, sponsorships, and the art of setting rates, especially when you have a smaller following. Navigating the landscape of brand deals can be both exciting and daunting. Hosted by Brock Johnson, this episode sheds light on the strategies to secure brand deals and ensure you're fairly compensated for your work. Wondering how to get started with brand partnerships? Curious about how the TikTok Creator Fund can play a role in your earnings or how much to charge for a reel? We cover all this and more. Whether you're a seasoned influencer looking to refine your pricing approach or a new content creator aiming to monetize your efforts, this episode provides practical insights into understanding your worth in the world of content creation. Tune in to learn how to negotiate rates, effectively communicate your value to potential sponsors, and ultimately establish a successful framework for monetizing your content through brand collaborations. Watch this episode on YouTube!! Check out FYPM at fypm.vip You don't need prior experience, or a big following to Make Money Today by Scoring Brand Deals Go To chalene.com/BrandDeals Check out InstaClubHub!! For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Go to InstaClubHub.com/Trial We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE Join me on Patreon 7 Days for FREE!! THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more Sign Up For MY WEEKLY NEWSLETTER Subscribe to The Chalene Show!! Links you may want to check out: Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock a question or message RIGHT HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Do you want to get paid for posting on social media, but don't know where to start?
0:03.4	Do you hear about other creators getting paid thousands of dollars for posting,
0:06.8	even though they don't have a massive following?
0:08.7	Maybe you're thinking that you need to hit a certain number of followers in order to get paid
0:12.0	for your content. Today, we're doing a deep dive into the world of brand partnerships,
0:16.2	sponsorships, getting paid for content, UGC, and most importantly, how much should you be
0:21.9	charging these brands?
0:26.5	FYPM, which stands for You Pay Me, is a glass door for content creators.
0:31.6	I've been so impressed by using this platform because content creators, like myself,
0:35.7	are able to upload what they were paid, what deliverables were required,
0:40.1	how their overall experience was, and all of the other details about brand partnerships
0:44.4	that they've had in the past. Brands can also upload how much they have paid content creators,
0:48.9	and all of that same information, and agencies which are often the middle people between
0:53.2	content creators and these brands can also upload to FYPM, so it's a totally transparent platform.
0:59.7	Instead of having to rely on random sites that give you generic algorithms and equations to
1:04.4	figure out how much you should charge brands, you can look it up on FYPM and see exactly what other
1:10.4	content creators who are in your industry of your similar following size and of your same deliverables
1:16.7	are getting paid by these brands. I think FYPM is absolutely necessary. I mean,
1:21.6	think about a traditional nine to five job. You are aware of base salaries. You can go on sites
1:28.1	like glass door and see what other people are being paid by other companies, so there's no
1:32.9	guesswork as to what is fair for you and the amount of work that you're being put in. But in the
1:37.8	world of content creation and getting brands to pay content creators, I think because it's such a
	...

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