You mentioned how much easier it is to talk to people who already have an open mind and why

you want to talk to your network and why you want to see everybody as a sponsor and power

sponsor.

How do you go and reconcile that or bridge that gap with the need that, okay, well, you

also at some point need to reach out and talk to people who you don't know or that the

relationship is fairly cold, like co-calling and things like that.

So how do you bridge that or are you saying that co-calling is unnecessary or how does that

fit into the overall strategy of everybody being a power sponsor.

Very question, great question percentage, right?

You're going to exhaust your best, you're going to prioritize your best leads first, but

most people can't fill up an entire day of productivity, accessibility, gratitude

with all warmer hot leads.

So when we move into the context of cold, remember this, 80% of the objective or 80% of the

people that we reach out to cold via in person on the phone via email or media, traditional

or social media will never respond to us.

So my only focus, okay, you hear me out, I don't ever try to have to worry about selling

someone cold.

All I want to do with someone cold is get them to call me back because the minute they

get me to call me back, they're just as warm as any other lead.

They become a warm lead when they're calling me back.

So my expertise and my focus is on, can I increase my percentage of people that call me

back?

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