4.6 • 12 Ratings
🗓️ 16 January 2025
⏱️ 5 minutes
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TikTok is difficult to value. Keeping those complications in mind, Forbes spoke with at least nine people and came up with these different scenarios.
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0:00.0 | Here's your Forbes Daily Briefing for Thursday, January 16th. |
0:05.7 | Today on Forbes, how much is TikTok really worth? |
0:10.5 | The Supreme Court could rule on a potential TikTok ban in the U.S. as early as Thursday morning. |
0:16.4 | After justices indicated last week, they were likely to uphold the federal law in question. |
0:21.7 | The ban would go into effect this Sunday, January 19th, a day before President Trump's |
0:26.8 | inauguration. Unless President Biden extends the deadline or Congress passes a new bill introduced |
0:32.5 | earlier this week, they would give the social media app's Chinese parent company BiteDance |
0:36.9 | another 270 days to divest. Or ByteDance, another 270 days to |
0:39.0 | divest. Or ByteDance sells the U.S. version of the platform to American owners. |
0:45.0 | The big question, how much would TikTok cost? TikTok is especially hard to value. There's not only |
0:51.6 | the question of the prized algorithm, but also the fact that it's currently |
0:55.0 | a division of a private company based in China. And to complicate things even more, TikTok is technically |
1:01.0 | a subsidiary of shell companies registered in the financially opaque Cayman Islands, which makes it |
1:06.9 | nearly impossible for outsiders to know exactly how much revenue, let alone profit, |
1:12.1 | TikTok makes in the U.S. A forced sale during a temporary ban would likely influence what someone |
1:18.2 | might pay for TikTok as well. Council for TikTok and Bytance wrote in court documents that a one-month |
1:24.6 | shutdown could result in a 29% drop in TikTok's global ad revenue for the year. |
1:30.8 | There are also potential costs associated with a sale. |
1:34.3 | DA Davidson analyst Gil Luria says, quote, |
1:38.0 | TikTok would need to create a lot of new infrastructure that it would lose from its parent company in a potential spinoff. |
1:44.6 | Keeping those complications in mind, here are four potential ways to value TikTok. |
1:50.4 | Number one, Frank McCourt's $20 billion offer. |
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