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Forbes Topline

How Much Is Donald Trump's Truth Social Really Worth?

Forbes Topline

Forbes

Entrepreneurship, Business News, News, Business

4.86 Ratings

🗓️ 18 April 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

Is Trump’s Twitter knockoff really worth billions? Forbes money in politics reporter Kyle Mullins joins "Forbes Talks" to share a few ways to look at it. Read the full story on Forbes: https://www.forbes.com/sites/kylemullins/2024/04/06/how-much-is-truth-social-really-worth/ Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi everybody I'm Brittany I'm Brittany Lewis with Forbes Breaking News.

0:05.6

Joining me now is my Forbes colleague money and politics reporter Kyle Mullins.

0:09.6

Kyle thanks so much for joining me.

0:11.8

Always great to be here, Brittany.

0:14.0

The day Donald Trump's Twitter asks social media platform,

0:17.4

truth social one public, the billionaire former president's net worth

0:21.8

more than doubled.

0:23.0

But Forbes also reported that Truth Social brought in $4.6 million in revenue

0:28.0

over the past year, which is less than half of an average neighborhood cheesecake factory. So is this a valuable company?

0:38.8

Lesson Brittany, we've talked about it before. I'm not going to knock the Cheesecake Factory, but when it comes to true social, it really depends on how you look at it.

0:47.0

On the one hand, Forbes uses the public valuation of the company, the stock price, and its market

0:53.4

capitalization when we're considering how to value it for someone's

0:57.2

fortune. That's what we've been doing for decades. We'll be doing for all the

0:59.8

other billionaires. We're gonna do it for Donald Trump as well.

1:02.8

And according to that valuation,

1:06.5

you know, his shares in that company,

1:09.8

which is over half the company,

1:11.7

were worth billions and billions of dollars and the company

1:15.4

itself had a market capitalization of over 5 billion.

1:19.4

With all of that said, I think there was some evidence that this was a meme stock I think we'll talk

1:24.8

about that a little bit and I so I wanted to dig into what are some other ways of

1:29.7

thinking about how we can go about valuing this company.

...

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