How Matt Taylor Built Tracksmith and Envisions The Company's Role in Change Within the Sport, Industry
The CITIUS MAG Podcast | A Running + Track and Field Show
CITIUS MAG
4.9 • 1.9K Ratings
🗓️ 6 July 2021
⏱️ 61 minutes
🧾️ Download transcript
Summary
"It was doing writing, photography and short films. I was really bad at all three of them but this was pre-Flotrack, pre-you guys. If you were into this content, there really wasn't a place to find it. I just learned as I did that project what was really interesting was what people were actually interested in. I went into it thinking everyone wanted to know what splits everyone was doing in their workouts. In my first week, I was at the University of Portland and those guys were kind of wild and crazy and really fun to be around. I did the equivalent of an MTV Cribs thing to show their house, how they lived and the bikes they would ride around campus. That was the thing that everyone was like, 'We want more of that content!' They didn't care that they did 5 x mile with three minutes rest. That was really interesting and pretty fundamental in my experience with Tracksmith and how to tell stories in an interesting way and what people will resonate with."
Matt Taylor is the founder and CEO of Tracksmith. In this episode, we discuss how he built the company through his early start in track and field storytelling. We touch on how the brand has started to cater beyond the serious runner and into the athleisure and general running community + now the throws? The episode was recorded at the Olympic Trials. Kyle Merber co-hosts the conversation as we explore some of the areas that he wants to see change within the sport, what his company is doing to be part of that and much more. We’re on the cusp of a running boom and so there’s much more to come from Tracksmith.
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Transcript
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| 0:00.0 | Today's episode of the City of Smack Podcasts on the City of Smack Podcasts Network is brought to you by WOOP. |
| 0:05.5 | No one has been more relieved for the Olympic trials to be behind us than my WOOP. |
| 0:09.9 | WOOP is a fitness wearable that provides 24-7 personalized insights around your sleep, recovery, and daily activity. |
| 0:16.1 | WOOP has helped runners of all backgrounds train smarter and recover faster so they can get to the next starting line healthy and hit some new PRs. |
| 0:23.8 | As I get ready to get marathon training, my WOOP is telling me just how exhausted I was from covering the Olympic trials. |
| 0:30.2 | But now that I'm rested, recovered, and recharged to get back into the thick of it, I'm good to go. |
| 0:35.4 | WOOP doesn't get your splits or mileage but instead focuses on the other 23 hours of the day when your body is getting ready for that next run. |
| 0:42.7 | Every day, it gives you personalized recovery score based on things like your resting heart rate and respiratory rate. |
| 0:47.9 | So you actually know if you're going to crush those summer tempo runs and if the legs are feeling good. |
| 0:52.5 | I've seen Nikki Hiltz, Joe Kovacs, Danadjordano, Drew Hunter, and a slew of other professional athletes wearing it. |
| 0:58.5 | Now it's your turn. Join now for free. |
| 1:01.5 | WOOP is offering 15% off with the code Sidious at checkout. |
| 1:05.2 | All you got to do is go to WOOP that's WHOOP.com and enter Sidious at checkout to say 15% off. |
| 1:12.1 | Sleep better, recover faster, run faster. |
| 1:14.9 | Get to that next starting line healthy with WOOP. |
| 1:19.4 | Trials Talk with Chris and Kyle was a big success and we got a bunch of new supporters over at Patreon. |
| 1:25.1 | There's too many to name here, but if you pledge your support on Patreon, I send to over a quick message on that platform. |
| 1:30.4 | So thanks to the support of everyone there. |
| 1:33.1 | We're going to bring back Trials Talk for the Olympics. |
| 1:35.3 | So stay tuned for more details on that. |
| 1:37.4 | It'll obviously have a different name. |
| 1:39.1 | But Kyle and I are super excited to do the podcast daily during the Tokyo Olympics. |
... |
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