How Marketing Can Help Sales in 2021 | Ep. #1589

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 14 December 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

How Marketing Can Help Sales in 2021 In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Can Help Sales in 2021. [00:30] Marketing and sales should help, rather than clash with, each other. [00:55] Why setting moonshot goals does not work for most teams. [01:35] The importance of having sane sales quotas and goals in 2021. [01:58] How the marketing team can help sales look at things like a funnel. [02:35] Schedule sales calls; benefits and how to do it. [03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io. [03:40] Marketing can get the messaging out there to sync with the sales team. [04:39] Figure out how you can streamline and automate the sales team’s work. [04:46] The importance of alignment meetings between marketing and sales teams. [05:27] That’s it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: ScheduleOnce Calendly MadKudu Breadcrumbs.io Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue. I'm Neil Patel. And today we're going to talk about how marketing can help sales in 2021. So right now we are about what 18 days away from the new year or maybe 19 days
1:06.0	so Neil and I want to talk about a couple things because oftentimes
1:09.2	marketing and sales will be at odds and they tend to compete or clash with each other and that's what we don't want to see right marketing and sales should be out there to help each other so ultimately the company grows more you want me to go first or you want to go?
1:21.0	Either one makes no difference I to go first or you want to go? Either one, it makes no difference.
1:23.8	I'll go first.
1:24.7	So I think this is counterintuitive, but especially for people,
	...

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