How Mario Dedivanovic, Founder of Makeup by Mario, Turned 20 Years of Professional Experience Into a Innovative & Successful Beauty Brand

Life with Marianna

Arts, Fashion & Beauty

4.9 • 2.6K Ratings

🗓️ 2 May 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mario Dedivanovic, one of the most influential makeup artists, shares his journey in the makeup industry. As the founder of Makeup by Mario, he shares how he turned his 20 years of makeup experience into a line of viral and successful products. He takes us through his creative process, discusses how to find your niche as a makeup artist, and gives us key tips for properly concealing your under eyes. We also chat about the challenges of creating a brand, the importance of using all social media platforms as a brand and personal brand, and the selling power of TikTok. With years of experience in the industry, Mario provides valuable insights, while highlighting the importance of self-belief, even when challenged with doubt or disbelief from those around you. Follow Marianna: @marianna_hewitt Follow Mario: @makeupbymario Ouai: theouai.com/MARIANNA15 for 15% off your entire purchase. Farfetch: farfetch.com and use code LIFEWITH for 10% off when you spend $200 up until 6th May 2023 Athena Club: athenaclub.com and use code MARIANNA for 25% off your first order Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	The following podcast is a dear media production.
0:05.4	Are you going on date after date and still not finding the one or getting a text back?
0:11.0	Well, you're probably doing something wrong and I am here to tell you exactly what that is.
0:16.6	I'm Lindsay Metzlar and I host We Met at Acme. It's a dating podcast that gives you all the rules
0:22.1	and guidelines that you need to date successfully. Hey, it worked for me and now I'm married.
0:27.6	So you really should give it a listen if you haven't already and you can also hear the horrors of
0:33.0	dating. Everything that you want to hear is in We Met at Acme so check it out.
0:46.8	Hey, it's Marianna Hewitt and I am the host of the Life with Marianna podcast and the co-founder
0:50.6	of Summer Fridays and you're listening to Life with Marianna. I am so excited for this episode
0:54.9	because it's with Mario, Daddy Vannevick and he is the founder of Makeup by Mario and an incredible
0:58.9	celebrity makeup artist. I have been a longtime fan of Mario's work. He's so incredible and when
1:03.6	he launched the brand I was so excited because I love every single product. They are so good.
1:08.2	Whenever I'm doing my makeup every day, there's at least one or two things I'm using from his
1:11.6	brand and whenever I'm getting my makeup done, the artist always have these things in his kit.
1:15.6	So I really find that his line is not only great for artists but also for consumers as well
1:20.0	and they're not confusing or hard to use. They're really innovative and they're beautiful on the skin.
1:24.2	Mario took over 20 years of experience to get to the point of launching his brand and he actually
1:28.4	was working at Sephora and retail and now has his very own brand there. This is such an inspiring
1:32.8	episode so you guys definitely want to listen and be sure to subscribe to the Life with Marianna
1:36.8	podcast and follow me on Spotify because I've got new episodes every Tuesday. Now let's hear from Mario.
1:43.2	So I feel like for as long as I've known you, you've been a makeup artist but what were you doing
1:47.2	before? Gosh, before I was a makeup artist, I was many things. I started working when I was 12
	...

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