How Liquid Death got a $700 Million Valuation, Making Your Pitch Deck Undeniable & The Hidden Truth of Being a Tech Entrepreneur

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 11 October 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Death, then we get into how to make your pitch deck UNDENIABLE to investors, and finally the truths that you need to know as a tech entrepreneur. 1:03 - Liquid Death’s $700M Valuation 8:15 - Sophia Amoruso on Nasty Gal, her $100 Revenue Business, Girlboss & Business Class 8:53 - Jesse Pujji on building the biggest FaceBook marketing business, his venture studio Gateway X 11:57 - Bootstrapping as a state of mind vs. Raising money from Venture 15:03 - Jesse’s pitch on his e-commerce business Kahani 24:38 - Jeff Bezos’ Flywheels on how to make a “defensible” business 26:25 - The #1 Question Entrepreneurs need to Ask In A Pitch 32:35 - Jesse on the idea of “unfair advantage” for entrepreneurs 39:10 - Executive Coaching as a ‘pyramid scheme’ to make $1M in a year 41:20 - Startup AMA Links Referenced: Liquid Death’s Valuation | Bloomberg Martha Stewart’s Liquid Death Collab Jesse Pujji’s Tweet Thread on Kahani’s Deck Sophia Amoruso’s Business Class Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning
0:05.4	Brew.
0:06.4	And I am so freaking excited to be bringing you what was once called Founders Journal and
0:11.5	is now called the Crazy Ones.
0:14.1	But unlike Founders Journal, where was just me riffing on camera three days a week in
0:18.2	these long drawn out monologues, the Crazy One is going to be the best co-hosted startup
0:24.1	show on the planet.
0:25.1	And I am so excited to be joined by Sophia and Maruso and Jesse Pooji as my co-hosts.
0:31.3	Guys, we did it.
0:32.7	We did it.
0:33.7	Here we are.
0:34.7	We're doing it.
0:35.7	We had a lot of practice, a lot of talking, about 10,000 hours of tech checks, but we
0:40.1	did it.
0:41.1	This is very professional this whole setup.
0:43.8	It's like live TV.
0:46.6	Well, I want to start with a story.
0:49.2	So this morning, came into the office, had 60-second startup, which is this other social
0:55.3	series I did.
0:57.3	I'm sure we'll talk about it at some point in the pod.
0:59.6	And I get back into the office with one of the producers for Morning Brew.
1:04.5	And I start talking about this company, Liquid Death.
	...

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