How Journalism is Redefining Men’s Grooming with Blue Print by Adam Hurly

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 25 April 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Skin Anarchy, Dr. Ekta sits down with Adam Hurly—longtime grooming journalist and founder of Blue Print, a new media platform dedicated to redefining how men engage with grooming, skincare, and wellness content. With over a decade writing for GQ, Esquire, and Men’s Journal, Adam brings deep industry insight and a clear-eyed view of what’s missing in the men’s space.

Adam shares how the rise of click-driven SEO has diluted the quality of grooming journalism, replacing editorial integrity with algorithm-fueled fluff. Blue Print is his response—a platform built on honesty, storytelling, and real product knowledge. He talks about the gap in the market for well-rounded, inclusive, and brand-loyalty-driven content tailored to the way men actually shop and consume media.

This episode dives into the evolution of men’s wellness coverage, the shift away from print, and how AI is reshaping content discovery. Adam explains why Blue Print is more than a blog—it’s a growing ecosystem of podcasts, interviews, and expert-driven recs with a clear mission: to elevate and legitimize men’s beauty and wellness content.

If you're looking for a smarter take on men’s grooming and the story behind one of the most exciting launches in men’s media, this conversation with Adam Hurley is a must-listen

To learn more about Blue Print by Adam Hurly, visit their website and social media.

Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.

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Transcript

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0:00.0	Hey guys, welcome back to Skin Anarchy. I am super excited about this episode. It's very, very special because we're finally going to be talking about everything that has to do with men and what men care about when it comes to the wellness industries, the grooming industries, all of that stuff. And we have such an expert with us today. He has been a grooming journalist since 2013. He became GQ's contracted grooming writer in 2016. He's written for just about every men's publication out there. And now he's finally doing his own thing and launching his own space where he's going to be taking this even further, which is called Blueprint. And so I would love to introduce you guys to Adam Hurley. Welcome,
0:38.2	Adam. I'm so honored to host you. Oh, Ecta, thank you so much. I'm equally honored to be here.
0:43.1	It's a favorite podcast of mine, so I'm having a pinch me moment. Oh, thank you so much. That makes
0:48.3	me very happy to hear that. I want to learn all about you, though, Adam. I mean, this is such a cool move and such a cool new chapter for you.
0:55.2	I mean, I'd love to learn about your journalism experience and your journey, right? Because you have so much
0:59.9	experience in writing about this. And where did it all begin for you that you wanted to go into journalism?
1:04.4	Like, where did that start? Well, I was, you know, the goody two shoes in high school, and I was editor of the school newspaper then, and we had,
1:11.9	I guess it was one of the top newspapers in the country. We got to speak at the national conventions
1:16.2	and all that. So I was the editor-in-chief of that newspaper, and then I ended up going into
1:22.1	journalism in college, although I shifted over to public relations. And so I got that degree and I had no
1:29.7	intention of actually using it to be completely honest. I also studied film and I wanted to work in
1:34.5	film. I graduated in 2008. So I just took a bunch of different jobs, odd jobs here and there in production,
1:40.4	in film festivals and talent management. And the road eventually just led me back to journalism because of a job at Birchbox in 2013.
1:49.1	They needed a men's grooming journalist.
1:50.8	And I had all this video production experience and this web editing experience from the random jobs.
1:56.1	And suddenly I just started using my journalism degree for a tech company.
2:00.2	And very quickly, I also learned about men's grooming along the way.
2:03.7	So it really just found, I found my way back to it.
2:07.0	And it's felt very much like a home for me ever since that first day of the job.
2:12.5	So I've stuck with it ever since.
2:14.8	Wow, that's pretty cool.
2:16.1	I mean, I love when things happen like that,
	...

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