Hey guys, welcome back to Skin Anarchy. I am super excited about this episode. It's very, very special because we're finally going to be talking about everything that has to do with men and what men care about when it comes to the wellness industries, the grooming industries, all of that stuff. And we have such an expert with us today. He has been a grooming journalist since 2013. He became GQ's contracted grooming writer in 2016. He's written for just about every men's publication out there. And now he's finally doing his own thing and launching his own space where he's going to be taking this even further, which is called Blueprint. And so I would love to introduce you guys to Adam Hurley. Welcome,

Adam. I'm so honored to host you. Oh, Ecta, thank you so much. I'm equally honored to be here.

It's a favorite podcast of mine, so I'm having a pinch me moment. Oh, thank you so much. That makes

me very happy to hear that. I want to learn all about you, though, Adam. I mean, this is such a cool move and such a cool new chapter for you.

I mean, I'd love to learn about your journalism experience and your journey, right? Because you have so much

experience in writing about this. And where did it all begin for you that you wanted to go into journalism?

Like, where did that start? Well, I was, you know, the goody two shoes in high school, and I was editor of the school newspaper then, and we had,

I guess it was one of the top newspapers in the country. We got to speak at the national conventions

and all that. So I was the editor-in-chief of that newspaper, and then I ended up going into

journalism in college, although I shifted over to public relations. And so I got that degree and I had no

intention of actually using it to be completely honest. I also studied film and I wanted to work in

film. I graduated in 2008. So I just took a bunch of different jobs, odd jobs here and there in production,

in film festivals and talent management. And the road eventually just led me back to journalism because of a job at Birchbox in 2013.

They needed a men's grooming journalist.

And I had all this video production experience and this web editing experience from the random jobs.

And suddenly I just started using my journalism degree for a tech company.

And very quickly, I also learned about men's grooming along the way.

So it really just found, I found my way back to it.

And it's felt very much like a home for me ever since that first day of the job.

So I've stuck with it ever since.

Wow, that's pretty cool.

I mean, I love when things happen like that,

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