How Joseph Eichler Introduced Stylish Housing for the Masses

Bay Curious

KQED

History, Society & Culture, Places & Travel

4.9 • 999 Ratings

🗓️ 3 January 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Between 1949 and 1974, when the developer died, his group built roughly 11,000 homes in California, mostly in the San Francisco Bay Area.

Transcript

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0:00.0	From K-QED.
0:05.0	Suburbia. The very word conjures up rows and rows of cookie cutter houses laid out in a vast,
0:12.3	grim grid of blah.
0:15.9	At the time most of them were built
0:17.4	after World War II, the nation was desperate for new housing.
0:21.5	15 million GIs, clamoring for new homes
0:25.3	and a piece of land in the country.
0:27.8	Almost overnight, suburbia was born.
0:30.8	But some of those homes are considered architectural treasures today, especially if they were made by one particular Silicon Valley real estate developer.
0:40.0	KQEDs Rachel Myro brings us this Bay Curious story straight from the heart of suburbia.
0:46.0	Support for Bay Curius is brought to you by Sierra Nevada Brewing Company, still family owned, operated, and argued over.
0:54.0	Explore their brews wherever fine beverages are sold
0:57.1	and taste how trailblazing runs in the family.
1:00.2	Visit Sierra Nevada.com
1:02.0	to find your new favorite beer today.
1:05.0	I'm going to go out on a limb right at the start of this story and suggest that what
1:09.2	Victorians are to San Francisco, Eichlers are to Silicon
1:13.2	Silicon Valley, iconic architectural manifestations of the California
1:18.4	dream for their time and place.
1:20.4	Bonnie Borton agrees.
1:22.0	I would say so.
1:24.0	Yes.
	...

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