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Sports Media with Richard Deitsch

How Jerry Jones, Robert Kraft, and Roger Goodell Turned the N.F.L. Into a Cultural & Economic Juggernaut

Sports Media with Richard Deitsch

Audacy

Sports, News, Sports News

4.5757 Ratings

🗓️ 29 October 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

Episode 558 of the Sports Media Podcast with Richard Deitsch features
Ken Belson, who writes about sports, power and money for The New York Times. He is the author of a new book, "Every Day Is Sunday: How Jerry Jones, Robert Kraft, and Roger Goodell Turned the N.F.L. Into a Cultural & Economic Juggernaut." In this podcast, Belson discusses how does one go about reporting on NFL ownership; where the ownership power-centers are in the NFL; Goodell's goal of reaching $25 billion in total revenue by 2027; why the games are too much of a narcotic for people to care en masse about health; how NFL owners are navigating Donald Trump's criticism of Bad Bunny playing halftime of Super Bowl; what will be the impact of private equity firms buying minority stakes in NFL teams; how ownership looks at sports gambling and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

Transcript

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0:00.0

Welcome to the Sports Media Podcast.

0:09.2

I'm your host, Richard Dyche.

0:10.2

My producer is Patrick Antonetti.

0:12.0

One guest this week, but if you are into the fusion of sports, power, and money when it comes to the NFL,

0:19.2

there's no better guest than Ken Belson who writes about those

0:22.0

topics and other leagues from the New York Times. But he is here today because he is the author

0:27.5

of a new book, Every Day of Sunday, how Jerry Jones, Robert Kraft, and Roger Goodell turn the

0:33.9

NFL into a cultural and economic juggernaut.

0:40.0

That book has been out since October 14.

0:45.7

So wherever you get your books, whether that's in a brick and mortar store or online,

0:47.6

you will be able to find it.

0:57.6

It's highlighted very much when it comes to sports sections as well as like business and power so again every day a sunday how jerry jones robert craft and roger godell turn the nflb into a cultural and economic

1:03.8

juggernaut and with that i bring in ken belson ken welcome thanks rich all right so i want to start here

1:10.2

it's kind of like a fascinating, very broad reporting question.

1:13.8

How does one go about reporting on NFL ownership?

1:17.5

Primarily, in fact, today is one of those days.

1:19.9

It's one of their quarterly meetings.

1:22.1

When I started covering the league full time in 2013, I looked at the owners.

1:27.4

How do you get to know the owners?

1:29.4

Jerry Jones is one of the very few who's sort of out front and willing to talk regularly.

1:35.7

But most of the owners are pretty conservative when it comes to the media. And some of them

1:40.3

don't want to be in the media at all. And so the way you kind of get into their circles as such as it is, is to start going to those quarterly meetings. Today, there's a second

...

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