How Jeff Jumped From $4M To $31M In 6 Years

Disruptors

Steve Trang

Business, Investing, Careers

5 • 741 Ratings

🗓️ 2 November 2025

⏱️ 110 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jeff Charlton built a $31 million business out of his basement with nothing but a credit card, grit, and relentless follow-up. In this episode, he reveals how he scaled from $4 million to $31 million in six years using timeless marketing, old-school sales persistence, and a people-first culture that keeps his company thriving. You’ll hear how he went from handwriting CRM notes on index cards to running one of the largest direct mail and print marketing firms serving top real estate investors across America. Jeff breaks down the exact strategies that fueled his growth from mastering cold calls to acquiring 26 companies, building affiliate networks, and never cutting marketing even in tough times. He explains why most entrepreneurs fail to scale, how to create consistent lead flow through direct mail and branding, and how building trust and accountability transformed his team into a growth engine. Whether you’re scaling a small business, leading a sales team, or building your own marketing company, this episode is a blueprint for sustainable growth. Learn the systems Jeff used to dominate an old-school industry, leverage relationships for massive expansion, and build a $31M empire all while keeping integrity and culture at the core. Follow Jeff Charlton Instagram: @ jcharlton1962 YouTube: @reiprintmail⁩ Check out REI Print Mail http://maildisruptors.com Watch this episode on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://youtu.be/IgrRpTAKEEw 📞 Get More Sales with Objection Proof AI 🤖Try Out Our AI: Text the message "AI CALLER" to the Phone Number "33777" Or Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproofselling.com/ai-sales-agent-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Objection Proof AI YouTube Channel ⁠https://www.youtube.com/@ObjectionProofAI⁠ Review and Score Your Sales Calls for FREE! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproof.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To Close More Sales Faster: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproofselling.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 10% OFF on InvestorLift. Use promo code DISRUPTORS. Earn MORE in wholesaling—FAST! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://get.investorlift.com/disruptors/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share this with someone who would find this information valuable.👉 For more excellent free content! Subscribe to Our YouTube Channel ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@DisruptorsPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Schedule a free call with our Millionaire Advocates to discuss your situation and receive personalized advice. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/e0cqfh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get Connected ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tap.bio/@stevetrang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Disruptors Podcast is on iTunes/Apple Podcast and Leave a ⭐️⭐️⭐️⭐️⭐️ Review Disruptors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://apple.co/31geW6H⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://spoti.fi/3oatzkY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take Your Sales Team To The Next Level! Learn more about our Sales Training, Workshop, and Mentorship! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproofselling.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to Work with Us? We’re looking for people who want to invest in real estate. If this is you, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teamwithsteve.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. LOOKING FOR A NEW CAREER? DISRUPTORS IS HIRING! Want to work with us? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.disruptorsjobs.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Steve Trang at Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/steve.trang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@stevetrang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/stevetrang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/stevetrang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WANT TO BE A MILLIONAIRE OR ARE ONE? Click here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://objectionproofselling.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Transcript

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0:00.0	gave it all up, went to zero in income, went in my basement with nothing but a credit card. Just gotten divorced. I had pretty much nothing. I decided, you know what? No better time than now to start over. So I knew that I could do it. Instead of hiding from that, trying to lie to people, I would say, you know what, Mr. Prospect, you know, I'm just a guy in my basement right now. I'm trying to sell printing. I can tell you this much. My printing's not any better.
0:23.1	The quality's not any better.
0:24.1	We do good work, just like every other printing. What they don't have is me. You give me a chance, give me one order, and I will prove to you that you'll never go. That's all I think. It's good. Because I'm better than better. And I really believe that.
1:11.2	Welcome. And thank you for joining us for today's episode of Disruptors where millionaires are made. Today we have Jeff Charlton with REI printmail and Jeff Flew in from St. Louis to talk about how he jumped from $4 million to $31 million in sales in seven years. Now, guys, I'm on a mission to create 100 millionaires. The information on the show alone is enough to help you become a millionaire in the next five to seven years. If you'll take consistent action, you'll become one. And guys, if you're a radio millionaire, please scan that QR code so we can recognize you here on the show. And if you need help getting there, scan that same QR code as well. And before we jump in, if you're here to learn how real entrepreneurs are building real empires,
1:15.0	make sure you hit that subscribe button because every week we're talking about how to create your first or your next million.
1:17.2	And guys, our AI lead manager is now up and running.
1:19.8	If you want to hear what our AI lead manager sounds like, text AI caller to the phone number
1:25.0	33777.
1:26.3	That's AI space caller 33777.
1:30.4	You ready?
1:31.0	I'm ready.
1:31.8	All right.
1:32.3	So first question for you is, what was your life like right before you got into business?
1:37.5	I was very young.
1:39.9	I actually started out as an entrepreneur when I was 11 years old.
1:43.7	And I didn't know I was doing that, but I was a Boy Scout.
1:46.8	And Boy Scouts, we sold fertilizer for fun amazing.
1:49.5	Okay.
1:49.7	Lawn fertilizer.
1:51.0	Not cookies, not stuff like that, lawn fertilizer.
1:54.1	Not pre-packaged cookies.
1:56.1	Yes.
	...

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