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The key insight about this error that we think of as being an error in which information is the most important resource, is that information is not the most important resource. Information is infinite, it's copyable, it's generative,

there's tons of information everywhere. It's important to this economy, but it's not fixed

and finite in the way attention is. And the key insight comes from a brilliant economist

and political scientist named Herb Simon, who in the 1970s said, information consumes

something and what it consumes is attention. And the more information is, the more strain there is on the attention.

So what it means is that the information age is actually the attention age.

And one way I talk about it in the book is this.

And I use a metaphor that Lawrence Lessig, a brilliant scholar had once used, when he was

talking about the difference between physical property and intellectual property.

So this is what he says.

He says, let's say you have a picnic table in your backyard and you've got a neighbor with a backyard.

If the neighbor steals your idea for a picnic table, then they put a picnic table in their yard

and like your life doesn't really change.

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