How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 May 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Background
(10:09) Embracing Optionality in Business Strategies
(31:18) Operating Like a Public Company
(45:16) Continuous Customer Development
(55:02) Creating a Company Culture for Personal Growth
(01:03:34) Hiring and Accountability in Management
(01:14:50) Finding a Niche in the AI Landscape

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	It's brand new season two. I'm Marissa Thalberg and I'm Stephen Wolfedadam and we're excited to be back having bigger voter and always real conversations.
0:08.6	Straight from the C-suite front lines of marketing media and more. We have great friends joining from people you may know like Wilbur-Valdorama and Bobby Burke.
0:16.8	And people you'll want to know.
0:18.4	So grab a coffee or hey, even an April spritz and come join us on America's number one podcast network, I-Heart.
0:24.8	Listen to brand new on the I-Heart Radio app, Apple Podcasts, or wherever you get your
0:29.1	podcasts.
0:30.1	Something that makes me crazy is when people say, well, I had this career before, but it was a waste.
0:35.0	And that's where the perspective shift comes,
0:38.0	that it's not a waste that everything you've done
0:40.0	has built you to where you are now. This is She Pivots. The podcast where we explore
0:46.7	the inspiring Pivots women have made and dig deeper into the personal reasons behind them.
0:51.6	Join me Emily Tishish Sussman,
0:53.2	every Wednesday on She Pivots.
0:55.0	Listen to She Pivots on the I Heart Radio
0:57.2	app, Apple Podcasts, or wherever you get your podcasts.
1:01.1	All right, marketing school listeners.
1:02.6	This is a 20 to 30 minute segment of a full interview
1:07.1	I've done with an amazing founder, entrepreneur,
1:10.9	creative, visionary. You're gonna get a ton of insights from this.
1:15.5	And if you want to listen to the entire thing, go search for leveling up with Eric Sue.
1:20.1	That's the entire podcast that you're going to find.
1:22.1	So you get 20 to 30 minutes here,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.