I think the only thing that matters in the world is who's the best at gardening attention.

The end. There's no other currency. It's how the whole world's always worked.

Mr Beast couldn't be a threat to Hershey's. Logan Paul couldn't be a threat to Hershey's.

Logan Paul couldn't be a threat to Gatoraid.

The influencer that I'm most worried about for you

in the next five years couldn't be a threat to you

because they didn't have enough scale to compete with you. You didn't have enough

scale to compete with P&G and you leave her at that level. Now a single human

can screw you all up because she can reach have to run commercials and she doesn't need the retailer.

She doesn't need Walmart.

Walmart is taking your money to give to people like her, to subuse her to come into the store

because they need her. Shits changed. Attention is the number one asset.

What changes do you see on the horizon for the way products come to market?

First of all, thank you for having me.

You know, my career really in essence besides the lemonade stands and the baseball cards I sold all around New Jersey growing up in this great state

Really started my dad's liquor store in Springfield, New Jersey and in 1996 I launched wine library.com

So I started direct to consumer ecom 1996 I launched Wine Library.com.

So I started direct to consumer e-commerce wine business in 1996.

And so that was on the back of a single store, retail store that I had at that point already worked in for the last seven years I started working there when I was 14.

So end caps and signage and customer account and moving problem. and love really what's happening in CBG. You know I'm empathetic that people in

CBG may not like it because there is a lot of change. Like I mean right off the top

I'm petrified about retail media like you're already paying enough in shopper marketing and sloting fees

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