How Inaction Cost Me $700,000 In My Business (And How to Overcome It!)

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 12 February 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money. I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the end, because I’m also sharing how giving into my fear of spending money ended up costing me $700,000 in my business. So if you’re looking to discern between blindly spending and strategically investing in your business, and multiplying your earnings by being intentional with your money - then this episode is for you! [NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you. In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!) Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now! KEY POINTS: - 3 key considerations when spending in your business - Understanding the dire costs of inaction and letting fear dictate your decisions - How one inaction cost me $700,000 in my business - The importance of using the right tools and strategies for maximum efficiency - What to look out for when you’re building your dream team - Why you need to find trusted coaches and sources to learn from and invest in QUOTABLES: “Fear, particularly the fear of spending money, can be way more of a costly adversary than a costly protection.” - Julie Solomon “You either learn or you win, but you don't lose.” - Julie Solomon Must Haves This Month! [JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life! RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Transcript

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0:00.0	So saving time and energy, expanding in your insights and your knowledge and your understanding in your impact,
0:06.2	and really in your understanding of the cost of inaction are all integral to making informed decisions.
0:14.0	I can't tell you how that cost of an action is probably the number one problem so many of you face,
0:21.0	because we talk about it.
0:22.0	That is the number one issue that so many of you face because we talk about it. That is the number one issue that so many of you have. It is the cost of an action.
0:27.0	Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you,
0:37.0	turning you into an authentic leader who creates influence, impact, and change. Let's get started. Hello my friends, welcome
0:45.8	back to another episode of the Influencer Podcast. This is Julie Solomon if
0:49.6	this is your first time joining us. If it's not, welcome back, welcome back. Today's episode is an important one because it's all
0:56.3	about smart spending for the year. Now we all know that time is our most valuable resource, but let's not forget that money is pretty important too.
1:06.2	So today I'm going to dive into how to spend wisely in your brand and business this year and share some personal experiences that might just save you from making costly mistakes.
1:16.4	And with that, let's get started.
1:18.9	Okay, so before we jump in today's topic, I want to first acknowledge that we're all in different boats
1:23.8	facing very unique challenges what works for one may not work for the other so
1:28.7	take what resonates with you today and leave the rest I really feel like that taking what you like and
1:35.2	leaving the rest at different times and iterations of where you're at in business is really
1:39.5	the key to growth and really having any kind of tool or experience or strategy that someone gives you to actually work for you.
1:48.0	Now we're first going to dive into setting the stage for a little bit because I think that when it comes to spending on your business
1:53.4	there are really three key considerations that I always keep in mind.
1:57.0	One will it save me time and energy?
1:59.2	Two will it allow me to show up and sell or serve in an expanded way?
2:03.6	And three, what is the cost of not doing this?
	...

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