How Important Is Charm In Real Estate | #TomFerryShow Episode 26

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.7 • 1.1K Ratings

🗓️ 6 February 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There’s a lot of competition in any industry, but especially in real estate. So when you are up for a listing against an agent who can offer the same things as you... who gets the listing? That’s when charm comes into play. Here are 5 tips to up your charisma and charm your way to your next sale! - Go to (3:19) to find out what buyers and sellers look for in an agent - Go to (5:01) to learn what makes President Obama, Ellen DeGeneres, and Gary Vaynerchuk so charming - Go to (9:10) for why storytelling is so important in real estate Read more: http://bit.ly/20xXeno ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Transcript

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0:00.0	For over 20 years, I've dedicated my life to bringing you the very best business building strategies to keep you thriving.
0:06.3	Get ready to experience the success you've been searching for.
0:09.5	Welcome to the Tom Ferry show.
0:12.4	Hey everybody, it's coach Tom Ferry. Welcome to the Tom Ferry Show. Hey everybody, it's Coach Tom Ferry.
0:14.0	Welcome to the Tom Ferry Show, episode 26.
0:17.0	Today we're going to talk about, I believe, the great degree of separation.
0:21.0	Let me pan a picture for you.
0:23.6	Let's say you're one of two agents,
0:25.9	and you're going out on a listing presentation.
0:28.5	And this particular presentation,
0:30.6	you happen to be referred by a really good friend.
0:33.0	So you're walking in and suddenly you realize there's another agent from your office
0:39.0	that also knows that friend who also received a referral and you pretty much know you're
0:45.2	both walking in with the same company, the same presentation style, the same
0:50.8	price, the same marketing and the same price, marketing, and the same commission, and you were both referred.
0:56.0	So the $64,000 question is, who gets the listing?
1:00.0	And I'll tell you this, it's the person who's more charming.
1:04.0	The person that's more charming, the one that's more likable,
1:07.0	the one that engages and connects with that client at such a deep level
1:11.0	that it just becomes a no-brainer almost hard to say no to them.
1:17.2	It's the secret power of charm.
1:19.2	My mentor who passed away a few years ago, a wonderful man by the name of Ron Arden.
	...

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