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Full-Time Influencer Podcast

How I was able to land high-paying brand deals in 2023 | S4 E6

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5673 Ratings

🗓️ 16 January 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

Join me at my NEW LIVE editing workshop on January 27th HERE!

For the first time ever, I will be breaking down my most creative edits step-by-step so that you can also become an editing pro! I'll also cover the most common editing mistakes, my most recommended editing apps, other mobile editing tips and tricks, and more!

👉🏻CLICK HERE TO SAVE YOUR SPOT👈🏻 

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Although 2023 started off slow in terms of brand deals, a huge turnaround in occurred in the latter half of the year. During this period, I had the opportunity to collaborate with numerous high-profile brands, including Coca-Cola. As I reflect on the last year, I identified four key reasons as to why 2023 was such a profitable year for me. If you aspire to land higher-paying brand deals in 2024, you need to tune into this episode.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@tinalee). I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

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Timestamps:

(1:30) 2023 Overview

(3:51) Unique content & creative edits

(8:04) Content usage rights, exclusivity, whitelisting

(12:03) Longer-term brand partnerships

(16:24) Brand image

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References:

Coca-Cola

Expedia

StitchFix

Royal Caribbean

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0

For me, in the month of, I think it was either July or August, I was able to sign over $100,000 worth of brand deals.

0:09.4

And this is signing the deals, not the actual posting, because some of them may span across three months or two months and require multiple posts.

0:18.3

And this was definitely one of my stronger months in my entire career

0:22.7

of being an influencer. Welcome to the full-time influencer podcast. I'm your host Tina Lee,

0:28.8

and I'll be sharing industry knowledge and social media tips through weekly interviews with

0:32.6

established creators and Q&A sessions. Our goal is to help you decode social media, become a full-time

0:38.3

influencer, and do what you love for a living. Let's dive in. Hello creators, welcome back

0:45.3

to the full-time influencer podcast. Today is another solo episode. I wanted to discuss a little

0:51.9

bit about brand deals this week and how you can land higher

0:55.6

paying brand deals in 2024 by sharing how I think I was able to land several high paying

1:02.5

brand deals in 2023.

1:04.9

So I have actually consolidated the points into four key factors that I have identified by looking at all of the various

1:13.5

brand campaigns that I did for 2023. I did notice several common factors throughout. So I'm going

1:20.8

to share them with you today and also share with you what I think I have done that helps me

1:25.6

lend more brand deals and not just more brand deals,

1:28.0

but higher paying brand deals. In terms of the brand deal income, 2023 really started off pretty

1:34.6

slow for me and actually just based off of conversations with other creators in the industry,

1:41.0

it was the same for them as well. Of course, it may vary based on the industry that you're

1:46.7

in, but overall across the board, I did hear that influencer campaigns really slowed down or

1:53.1

budgets decreased for the first half of the year. However, as the months went by roughly around June,

1:59.9

July, maybe some people sooner, myself and

2:02.7

a lot of my creator friends noticed a huge uptick of brand campaigns during this time.

...

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