How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 29 July 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:33) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity

(2:55) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less

(4:25) - Onboarding costs (aka providing more attention to customers). The more you raise the quality of your prospects, the more you raise the quality of your product

(5:37) - The goal is to create the upfront program that creates more customers

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Transcript

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0:00.0	Real quick guys, if you can think about how you found this podcast,
0:02.8	somebody probably tweeted it, told you about it,
0:05.2	shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth.
0:09.9	And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward,
0:15.6	do whoever showed you or however you found out about this podcast that you do the exact same thing.
0:19.5	So if it was a review, if it was a post, if you do that,
0:22.5	it would mean the world to me and you'll throw some good comment out there for another entrepreneur.
0:26.3	Welcome to the game where we talk about how to get more customers,
0:30.5	how to make more customers, how to keep them longer,
0:32.5	and the many failures and lessons we have learned along the way.
0:34.9	I hope you enjoy and subscribe.
0:36.5	In this video, I'm going to show you how we've structured our offer flow
0:40.4	to ascend customers. All right, so if you're in a service business,
0:43.1	you're in a brick and mortar business, you're in online business,
0:44.8	any type of business that sells service or coaching or whatever,
0:47.3	of any kind where you actually have to do something that provides a service to a customer,
0:50.8	and you ultimately want to get that person to come back again and again,
0:53.4	then you're going to want to listen to this video.
0:55.5	So one of the things that I've been touted as, you know, as been mine is downsell your upsell.
1:01.0	And that's because, you know, our current companies make just under $100 million a year.
	...

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