You can afford anything but not everything.

Every choice that you make is a trade-off against something else and that doesn't just

apply to your money.

That applies to your time, your focus, your energy, your attention to any limited resource

that you need to manage and allocate.

Saying yes to something implicitly carries trade-offs.

Everything comes with an opportunity cost and that opens up two questions.

First, what matters most?

And second, how do you align your decisions accordingly?

Answering these two questions is a lifetime practice and that's what this podcast is here

to explore and facilitate.

My name is Paula Pant.

I'm the host of the Affordable Care Foundation.

During the month of September, we do something different than what we typically do throughout

the year. We pull four episodes from our vault of more than 400 episodes that we've produced

and share them with you to highlight some of our favorite interviews.

And we theme these around the acronym FIRE, FIRE, F for Financial Psychology, I for

Investing, R for Real Estate, and E for Entrepreneurship.

We've played FIRE in the previous three weeks today in honor of the letter E. We share

with you our interview with Rand Fishkin.

When Rand was 25, he carried half a million dollars in debt.

By the time he turned 35, he was the founder and CEO of a company that grossed 35 million

...