If someone has a business, wants to start a business, wants to scale a business,

if we don't know how to ethically persuade or ethically influence, or let's say it,

ethically market and sell, and a lot of times we're just dreaming.

Welcome to the Dean Graziosi Show. All success starts right here.

You know I love to talk about marketing and sales because that's how we get to move the needle,

that's how we change the world. And I'll always say this, that whatever it is that you're

going to use this strategy on that I'm going to share today, it is that powerful.

Promise me it's something that does good for the world. Promise me it's something that really

you love and know that it's of service. And I say that maybe you're thinking, oh that's too

hokey, but it's really not. Because listen, you could be in whatever industry, but if you're

supplying something people need from a house to online training, to a book, to coaching,

to the book, you know, to the brick and mortar building down the street, or business down the street,

or a restaurant, all of it serves people. But I always say if you're selling gambling to someone

with a gambling issue, or drugs to someone with a drug problem, or drugs in general, of course that's

an extreme, then don't use this. I mean it, it's that powerful. And I want to tell you, selling

influence, persuasion, whatever you want to call it, it goes to a whole new level when you really

love what you do. So I tell some people, if you love what you do, awesome. If you kind of love it,

then do what you can for the company you work with, the company you want to start, the company you

own, to take what you deliver and take it to the next level. Like double down on the love, double

down on the service, double down on the commitment to your clients. Tony talks about this so much is

making irresistible offer, something that truly changes people's lives. And then when you have

that feeling, selling's not selling anymore, selling a service. Because if you don't get your

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