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How I Built This with Guy Raz

How I Built Resilience: Shan-Lyn Ma of Zola

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 11 March 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

With the wedding industry dramatically impacted by the pandemic, co-founder and CEO of Zola, Shan-Lyn Ma decided to pivot. Instead of just wedding planning, Zola would expand to include livestreaming virtual weddings as well as an e-commerce marketplace for home goods. Shan-Lyn talks with Guy about her forecast for the wedding industry this year and how to get more girls interested in entrepreneurship. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, it's Guy here with a very special and timely announcement.

0:31.0

On March 11th, at 8 p.m. Eastern Time, how I built this live is coming back.

0:37.0

In this time, we're going virtual with bestselling author and former monk, Jay Shetty.

0:42.0

If you're searching for purpose, peace, and clarity in your life or you're struggling to find meaning and motivation at work,

0:49.0

then you'll definitely want to join this conversation.

0:52.0

Tickets are still available for more information head to nprpresentz.org, and hope to see you there.

0:59.0

Hey everyone and welcome to how I built this resilience edition from NPR. I'm Guy Ross.

1:08.0

Each week, on Thursdays, we invite entrepreneurs and other business leaders to come onto the show live to talk about how they've been building resilience into their businesses this year.

1:18.0

And today, my conversation with Shanlin Ma, CEO and co-founder of Zola, Zola is a one-stop shop for couples planning a wedding, from creating a wedding website, finding local vendors, making a registry, to even creating a photo album of the big day.

1:34.0

With the wedding industry completely hammered by the pandemic last year, Zola focused on releasing new products and features for couples, like a home goods marketplace, and even hosting virtual weddings on its platform.

1:47.0

We aim to serve couples from that first day they get engaged through their entire wedding planning journey, and into their first years of newlywed life, with the tools and technology that we build to help them plan, dream, and then bring to life their fantasy wedding.

2:05.0

So basically, you go on the website and you can do everything, like from finding the person to do your flowers, to a venue, to the caterer, to the registry, to the invitations, everything.

2:18.0

Yes, you're a wedding website, you're a save the days, and then your album of your beautiful photos with the photographer that you found on Zola.

2:27.0

Yeah, I was checking out the website earlier today, it's super cool. How did it start? I know you started in 2013, and I think at the time you were working at Guilt, which is the Guilt group, G-I-L-T, not G-U-I-L-T.

2:41.0

Tell me how this idea came about.

2:44.0

Well, I had always dreamed about starting my own company one day, but I had never felt ready until really working for many years in product management, which is really working alongside designers and engineers to build digital websites and mobile apps.

...

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