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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey everyone, welcome to how I built this resilience edition.

On these episodes, we talk with entrepreneurs and other business leaders about how they're coping during this very challenging time.

And today, we're going to hear from Sandra O'Linn, the founder and CEO of KiwiCo.

KiwiCo makes arts and science projects for kids and ships them out in monthly subscription boxes or crates.

In March, when students began learning from home, Sandra's company saw a spike in orders, and it's now shipped over 20 million boxes around the world.

I spoke with Sandra from her home in the Bay Area, where she's trying to keep up with demand.

Tell us a little bit more about KiwiCo, for people who don't know what you do tell us about your company.

Yeah, so we design and we deliver hands-on experiences for kids, kids of all ages.

So we have different types of experiences and products that we develop for newborns and infants all the way through to kids at heart.

So teens and even grown-ups.

And these hands-on experiences, they range.

So science experiments, games that kids make and play, projects that encourage imaginative play.

And they're all centered around this idea of how can we encourage kids to see themselves as makers?

And I think the best-known product is the KiwiCrate. And inside, you get pipe cleaners and different, you know, like styrofoam balls.

And I think that's probably the best-known product that you guys make, right? The KiwiCrate.

Yeah, I mean, that's our flagship line. So KiwiCrate is geared for early elementary age kids, so ages 5 to 8.

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