4.8 • 31.1K Ratings
🗓️ 28 January 2021
⏱️ 27 minutes
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0:00.0 | Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music. |
0:07.0 | Download the app today. |
0:09.0 | New Year's is here, and with it brings the possibility of change. |
0:13.0 | As one behavioral scientist put it, first starts are really powerful. |
0:17.0 | So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small. |
0:24.0 | Listen to the LifeKit podcast from NPR. |
0:27.0 | Hey everyone, welcome to how I built this resilience edition from NPR. |
0:31.0 | I'm Guy Ross, and on these episodes, we're hearing from entrepreneurs and business leaders about how they've been building resilience into their businesses during this very challenging time. |
0:41.0 | And today, my conversation with Lauren and Lisa Poncha, owners of Stemple Creek Ranch. |
0:47.0 | Stemple Creek Ranch produces beef, pork, and lamb on more than a thousand acres in Marin County, California. |
0:53.0 | It's one of the only carbon neutral livestock ranches in the United States. |
0:58.0 | Lauren is a fourth-generation rancher, and he and his wife, Lisa, transformed Stemple Creek into an organic regenerative farm 15 years ago. |
1:08.0 | Today, they sell their grass-fed meat to restaurants and grocery stores across the Bay Area, and also directly to consumers across the US. |
1:17.0 | So, my first question to Lauren was, how do you make such a carbon-intensive product like meat, carbon neutral? |
1:25.0 | Guy, what we try and do is what we call a dance with mother nature, so basically replicating mother nature and what she did across the Great Plains hundreds of years ago with massive herds of bison crossing the Great Plains. |
1:38.0 | They were regenerating the soil just naturally, so they would eat the grass in front of them, stomp on the grass below them, and poop on the grass behind them. |
1:45.0 | That actually regenerated the soil and grew more perennial plants. |
1:49.0 | And really, it's a photosynthesis business. |
1:52.0 | So, if we have a living plant in the ground that's capturing sunlight, it's growing, and with photosynthesis, pulling CO2 out of the atmosphere, storing it in the soil. |
2:03.0 | Are you able to actually measure it? |
2:05.0 | We think of cows, for example, as, you know, creating methane, and that contributes, of course, to carbon pollution. |
2:12.0 | But are you able to actually measure how you're able to sequester that carbon and offset the methane that they release? |
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