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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, everyone. So as some of you know, we've just started a new series of conversations on Facebook Live, where each week I talk to founders and entrepreneurs about how they're dealing with the new normal that we're all living under now.

And we hope these conversations give you a little jolt of optimism during these otherwise difficult times.

Now, in case you missed these conversations live, we're going to be posting an excerpt right here every Thursday in your podcast feed.

And today's guest is Susan Griffin-Black, founder of EO Products. EO makes a whole line of body, skin, and haircare products.

But since the COVID-19 crisis, they've pivoted to pretty much only making hand sanitizer and hand soap.

Which is why Susan wasn't at home when we talked to her. She was actually in her office in San Rafael, California.

We are an excluded employer because we're making only hand sanitizers and hand soap.

And so what that means is two thirds of the people are working from home.

And who is here on two shifts are all the people who make our products, fill our products, and ship our products.

Plus support positions like quality control and so forth. And then senior leadership, we're depending on our situations.

We've been taking turns just coming in and making sure that people are okay.

So we have every safety protocol in place.

And our main concern is that people are healthy and safe.

I mean, after all, we're making hand sanitizer. That's our job here.

And we are finding other than being dealing with these unsettling times and being overwhelmed with demand that we are united in a sense of purpose that is daunting sometimes.

What about your other product lines? Have you kind of just frozen those and focused, focusing primarily on hand sanitizers and soaps?

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