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How I Built This with Guy Raz

How I Built Resilience: Emily Powell of Powell's Books

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 10 December 2020

⏱️ 26 minutes

🧾️ Download transcript

Summary

Emily Powell is the third generation owner and president of Portland, Oregon's iconic independent bookseller, Powell's Books. After having to let go of 90% of her staff in early March, Emily is focused on bringing people back and showcasing Powell's Books' unique in-store experience online. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:31.0

Hey everyone and welcome to how I built this resilience edition from NPR.

0:36.0

On these episodes, we're hearing from entrepreneurs and other business leaders about how they've been building resilience into their businesses during this very challenging time.

0:46.0

And today, we're going to hear from Emily Powell. She's the owner and president of Powell's Books.

0:51.0

Powell's is based in Portland, Oregon, and it's one of the largest family owned independent booksellers in the world.

0:58.0

Emily is the third generation owner of Powell's Books, and she knew early on that she wanted to take over the business her grandfather started in 1971.

1:07.0

My grandfather used to drive a really beat up Chevy pickup truck, and I thought it was the coolest thing to go riding in his pickup truck.

1:14.0

It was the first company car. It had the Powell's logo on the side, and I would say the age of three or five.

1:21.0

When I grow up, I want to drive the bookie truck. That was my grand aspiration to drive his pickup truck.

1:27.0

So yeah, I had a pretty good sense from an early age. When you grow up in a place that's as magical as Powell's, it was big early and fast.

1:36.0

I don't know anyone who would have turned that down, I think, as an opportunity. It's pretty wonderful.

1:42.0

I also read something that you said that you don't think that Powell's would have survived or thrived anywhere else except for Portland.

1:51.0

Why? Why do you think so?

1:53.0

Well, a couple of reasons. My father was always really involved in the city community and our politics and the street car that runs through downtown Portland.

2:02.0

He was a port commissioner.

2:04.0

So we talked a lot around the dinner table about what makes a city work, what makes a city vital and vibrant. And Portland's done a lot of things right since the 70s.

2:12.0

They've been very deliberate about how they planned the city and how it might look in the year 2000 or in this case 2020.

...

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