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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey everyone, and welcome to how I built this resilience edition.

On these episodes, we're talking with entrepreneurs and other business leaders about how they're thinking creatively during such a disruptive time.

And today, we're going to hear from Alberto Proman, co-founder of Zumba.

Zumba is a fitness program that combines Latin dance and aerobics.

It's popular all over the world, but now, of course, many gyms and fitness studios are closed, leaving Zumba instructors without a place to teach.

So to keep people moving, Alberto's team got into action and built a virtual platform in just a few weeks for people who don't know much about it.

Just how do you describe Zumba?

Well, Zumba is a, I think it's the largest branded fitness community in the world.

We have pre-pandemic, over 15 million people who take Zumba classes every week.

And we're in 186 countries and pre-pandemic, we were in 200,000 locations.

We don't own the locations.

We have instructors teaching those locations.

Some instructors own their own location and some instructors work for somebody else.

But we are a fitness community, a cultural community, a musical community, a community of people that just come together and have fun and get healthy and happy.

And basically, you train instructors and then you license the brand and the program to instructors around around the world.

And those instructors are like, they're like the entrepreneurs.

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