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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hello everyone and welcome to how I built this resilience edition.

On these episodes, we're talking with entrepreneurs and other business leaders about how they're thinking creatively during such a disruptive time.

And today, we're going to hear from the co-founders of Rinse, Ajay Prakash and James June.

Rinse is a laundry and dry cleaning service that picks up, cleans, and delivers clothes right to their customers' doorsteps.

Rinse was founded in 2013 when Ajay wanted to start a business, so he approached his college friend James, who'd worked at his parents' dry cleaning shop as a kid.

This year, Rinse has seen a drop in dry cleaning orders, but their laundry service has stayed steady, and they've been able to avoid layoffs so far.

I spoke with Ajay and James from their office where they're practicing the social distancing in order to keep their essential business running.

Explain what is Rinse? How does it work?

Yeah, Rinse in its simplest form is pick up and delivery of dry cleaning and laundry.

We started in 2013 to give you a little bit of the background.

At the time, I was looking to start a company and I was excited about a couple of trends.

One was the idea of bringing technology to old school industries, and then James actually came to me with the idea of doing something in dry cleaning.

You guys are college friends, right?

I've been there with Ajay for 20 years, and my background was more in healthcare, but my first job in life was helping out my parents in the dry cleaner store.

They put me to work when I was young. My uncle is an onster also in the industry.

As long as I can remember during family gatherings, we would talk shop, we would talk dry cleaning all the time.

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