How I Built a Business That Gave Me Time & Financial Freedom

Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business

The Rich Dad Company

Entrepreneurship, Business, Investing

4.1 • 3.9K Ratings

🗓️ 21 April 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Entrepreneurship is supposed to bring freedom—but too often, it does the opposite. In this episode, I dive into how I built a business that let me live on my terms. From learning to sail to getting my MBA and being fully present with my kids, I structured my company differently. I share the biggest mistake I made (not scaling fast enough) and the real reason most entrepreneurs get stuck. Plus, I break down the systems, mindset shifts, and strategies that helped me avoid the self-employed trap and truly own a business—not just a job.

📌 Key Takeaways
✅ Most entrepreneurs just trade a 9-to-5 for a 24/7 grind. Freedom requires intentional business design.
✅ Think like a business owner from day one. Structure your company to function without you.
✅ Premium customers = fewer headaches. Stop competing on price and attract buyers who value quality.
✅ Systemize everything. Email-based customer support, automated responses, and predefined contacts reduce friction.
✅ Don’t wait to scale. If your offer is working, double down—before someone else does.
✅ Know your numbers. Customer acquisition cost (CAC) vs. lifetime value (LTV) can make or break you.
✅ An abundance mindset wins. Collaboration is more powerful than competition.

📌 Chapters
00:02 – The freedom trap: Why entrepreneurs stay stuck
01:28 – How I built a business that worked for me
02:51 – The cashflow quadrant: From self-employed to business owner
03:42 – Designing a business for lifestyle freedom
05:51 – Why I set up my business to look bigger than it was
08:21 – The cha-ching moment: Celebrating wins with my family
10:38 – My biggest mistake: Not scaling fast enough
12:55 – Understanding CAC vs. LTV: Why I left money on the table
14:58 – The power of mentorship and networking
16:02 – What’s next: The biggest lessons I learned the hard way

Transcript

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0:00.0	You just realized your business needed to hire someone yesterday.
0:04.1	How can you find amazing candidates fast?
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0:14.0	With Indeed sponsored jobs, your post jumps to the top of the page for your relevant candidates,
0:19.0	so you can reach the people you want faster.
0:22.7	According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications
0:29.0	than non-sponsored jobs. Don't wait any longer, speed up your hiring right now with Indeed.
0:35.1	And listeners of this show will get a £100-pound sponsored job credit to get your job's more visibility at Indeed.com slash P-O-D-K-A-T-Z-5.
0:45.6	Just go to Indeed.com slash P-O-D-K-A-T-Z-5 right now and support our show by saying you heard about Indeed on this podcast. Terms and
0:56.2	conditions apply. Hiring, Indeed is all you need. Freedom doesn't come from just making money.
1:02.7	Most people move from employee to self-employment. This is one of the riskiest moves in all of the
1:09.0	cash flow quadrant. So they trade a nine to five for a 24-7.
1:13.6	I was the only employee, right? This was a small business that I was starting on my own.
1:18.6	I didn't want to be the cheapest and the low cost. I didn't want a business that attracted deal seekers.
1:26.6	I positioned my, my company and
1:29.4	my products as a premium product. For me, in that business, I didn't exist. But one of the biggest
1:36.8	mistakes that I ever made in this business is I didn't grow it more and faster.
1:43.4	You're listening to the Rich Dad Radio Show,
1:45.9	the good news, the bad news about entrepreneurship.
1:48.6	Here's your host, Tyler Jorgensen.
1:50.9	A lot of entrepreneurs say that they want freedom,
	...

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