How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 23 February 2024

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) Connect with Kasim on Twitter and Connect with Ralph on LinkedIn TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more (00:13) Ralph shares his experience of buying a podcast and the valuation process. (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice. (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue. (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators. (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance. (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue. Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I-heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:49.7	Beauty Translated season 3 is coming soon with, what, a second host? I'm Carmen Laurent and this season I am joined full-time by world-renowned Janie Danger.
0:56.0	Janie, what are we talking about in season 3?
0:59.0	We're talking about life, Carmen.
1:01.0	Beauty Translate is about the many fragmented lives spreading across this rich tapestry of the trans experience.
1:08.0	And the all-new Beauty- Translated Love Line at 678-561-2785.
1:18.2	Listen to Beauty Translated Season 3 on the I-Heart Radio app, Apple Podcast Podcast or wherever you get your podcast.
1:25.0	Bye.
1:26.0	Ralph I got a question for you.
1:29.0	So this is this is unique because you bought a podcast right?
1:32.0	Can you speak to that a little bit? I mean you know This is unique because you bought a podcast, right?
1:32.6	Can you speak to that a little bit?
1:34.0	I mean, you know, how did you think about valuation there?
1:37.6	Like what numbers can you share around this?
1:39.3	Yeah, so my CFO who is very, very well versed in M&A worked for KPMG for years and years.
	...

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