Copy, what did you learn from starting a nine billion dollar company back at

what year was that? We started in 98 when public in 99 and went out of business

in 2000. So going from zero to nine billion down to zero. What I learned was

pretty simple that you always have to pay attention to your customers. So we

started the company that was really slow, was doing well. Our customers loved

us. Then Wall Street and Silicon Valley liked us even more. This is back in the

dot call. Exactly. So the idea was focus on growing open in every major market.

So we were building distribution centers in 26 cities at the same time at

50 million dollars a pop. And you know what? You didn't pay attention to your

customers because you were worried about getting bigger for tomorrow. And Wall

Street changed. They wanted dot coms to make money instead of just growing

fast. And we went out of business. But the lesson I learned from that is that

if you pay attention to your customers. So in that situation, Webman was home

delivery, you're working from the web. So you make sure that like peaches when

they're delivered, they are fresh. They're not bruised. You make sure that if

you prepare some some males that they're delicious. If it's a mom that's

buying it and she's working, she still wants to make sure that it's prepared

with love and it's delicious. So if you deliver and exceed people's expectations,

they'll stay with you and you'll grow. So the lesson I learned is forget about

huge growth, focus on each and every customer, each and every customer is

important. And if you do that, you grow quickly. Yeah, most and most people get

so infatuated with their idea, their business, whatever idea they have in

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