How H.J. Heinz Built the Most Famous Ketchup in the World
Our American Stories
iHeartPodcasts
4.6 • 817 Ratings
🗓️ 24 October 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
On this episode of Our American Stories, long before Heinz Ketchup became a fixture in American kitchens, Henry John Heinz was a young entrepreneur selling bottled horseradish from his mother’s garden in Pittsburgh. He believed that honesty and quality could build a brand, and he lived by the motto, “To do a common thing uncommonly well brings success.” As his brand grew, his glass bottles set a new standard for purity while the Heinz 57 varieties became a household phrase. Guided by his belief that good business begins with good character, H.J. Heinz turned an everyday product into a legacy that still endures more than a century later. Our own Greg Hengler shares the story of this American original.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:16.9 | This is Lee Habib, and this is our American stories, |
| 0:23.4 | and we tell stories about everything here on this show, |
| 0:27.4 | from the arts to sports and from business to history, and everything in between, |
| 0:31.3 | including your stories. Send them to Our American Stories.com. |
| 0:32.9 | They're some of our favorites. |
| 0:38.3 | And we love to tell stories about business, and we love to tell stories about entrepreneurs and how they change the world, change the nation, and in the end, drive our economy. |
| 0:45.3 | Heinz's food products have been a part of American culture for more than a century. |
| 0:50.3 | Though Heinz ketchup is one of the most recognized corporate symbols in the world, |
| 0:55.7 | few people know anything at all about its creator, H.J. Hines. His hard work, innovation, |
| 1:03.0 | and obsessive kindness proved one of his favorite sayings, quote, |
| 1:08.0 | to do a common thing uncommonly well, bring success. |
| 1:12.6 | Here's Greg Hangler with the story of H.J. Heinz. |
| 1:17.7 | There are ketchup coming a lot slower than ours does. |
| 1:22.4 | That's not good manners. |
| 1:24.3 | Oh, you notice our Heinz. Here, taste it. |
| 1:30.3 | Anticipation. Anticipation is making me wait. |
| 1:37.3 | This ketchup I ever tasted. |
| 1:40.3 | That's pouring it on a little thick. |
| 1:42.3 | Yeah! |
| 1:43.3 | Thick, rich Heim's ketchup, the taste that's worth the weight. |
| 1:51.0 | The Heinz family saga begins with the determination of immigrants to make a better life for themselves. |
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