How Elon Musk Is Courting Creators on X

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 20 March 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Since the early days of Elon Musk’s takeover of X, he has tried to recruit creators to post their content on the platform in an effort to rival TikTok and YouTube. Viral content engages users and could attract big advertisers. But so far, X’s efforts have fallen somewhat flat. WSJ reporter Alexa Corse tells host Alex Ossola what some creators are saying about X’s strategy, and what the company can do about it. Listening on Google Podcasts? Here's our guide for switching to a different podcast player. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	OCI is the single platform for your infrastructure, database, application development, and AI needs.
0:07.0	Do more and spend less like Uber 8 by 8 and DataBrix Mosaic.
0:12.0	Take a free test drive of OCI at Oracle.com
0:15.5	slash Wall Street.
0:17.2	Welcome to Tech News Briefing. It's Wednesday March 20th. I'm Alex Osala for the Wall Street Journal.
0:27.0	Coming up on today's show, identity theft is a big problem in the real world and online,
0:32.0	but there's one group that's particularly vulnerable, kids.
0:36.0	We'll speak with W.S.J. Contributor Heidi Mitchell about how to protect your children and what to do if your child's identity is stolen.
0:44.5	And then X is trying to cultivate a community of creators to rival YouTube and Tik-Toc with mixed
0:50.7	results.
0:51.7	We'll find out about X's strategy and what's holding some
0:54.4	creators back from posting their content on the platform from W.S.J. reporter
0:58.7	Alexa Course. But first, it's not just adults. Children can get their identities stolen too.
1:08.0	Last year, more than 22,000 identity thefts of Americans aged 19 or under were reported to the Federal Trade Commission.
1:15.4	That makes up 2% of all cases.
1:18.2	There are a few different ways scammers can steal a child's identity,
1:21.5	but a lot of those thefts come from data breaches.
1:24.7	W.S.J. contributor Heidi Mitchell joins me now with more.
1:28.3	Heidi, how do parents find out that their kids identity has been stolen?
1:32.2	So there's a lot of red flags that can come your way.
1:34.7	You might get a call from a bank asking for your very underage child.
1:39.2	You might get notices in the mail stating that your child is available to get some sort of credit.
	...

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