How Efficacy and Integrity Can Coexist in Natural Beauty Ft. ANNEMARIE BÖRLIND
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 2 June 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
In this special episode of Skin Anarchy, Dr. Ekta Yadav is joined by Alicia Lindner, third-generation co-CEO of ANNEMARIE BÖRLIND, to explore how a family-founded skincare brand from Germany’s Black Forest became a global benchmark for science-backed natural beauty. Alicia shares the origin story of her grandmother’s bold philosophy—"If I can’t eat it, I won’t put it on my skin"—and how that ethos continues to define the brand nearly seven decades later.
Listeners will get a behind-the-scenes look at how ANNEMARIE BÖRLIND blends traditional botanical knowledge with third-party clinical testing, delivering powerful results without compromising on sustainability. From sourcing pure deep spring water to refusing outside investors, the brand does everything with intention—including product development, which starts with a 15-woman R&D team and global inspiration.
Discover the surprising success of their biodegradable hyaluronic acid eye patches, their cult-favorite overnight cream that changes texture through body heat, and why a complete skincare ritual still matters. Alicia also shares her views on financial sustainability, slow growth, and what it means to protect a legacy brand while innovating with purpose.
Whether you're a skincare minimalist or a beauty deep-diver, this episode offers a powerful reminder that clean beauty doesn’t have to choose between efficacy and integrity.
Tune in to hear how ANNEMARIE BÖRLIND is setting a new standard for legacy beauty—one rooted in nature, backed by science, and built to last.
CHAPTERS:
(0:00) Introduction to AANNEMARIE BÖRLIND Skincare
(1:06) The History of the Brand: From Grandmother to Third Generation
(2:24) Keeping the Brand Relevant: Modernizing Legacy and Sustainability
(4:03) Sustainability and Ingredient Sourcing
(6:57) Brand Challenges: Maintaining Focus and Growth
(8:21) The Importance of Product Development and Innovation
(11:00) The Role of Science and Efficacy in Natural Skincare
(13:02) Addressing Trends: The Rise of Eye Patches and Mask Products
(26:24) Future Product Innovations and Closing Thoughts
To learn more about ANNEMARIE BÖRLIND, visit their website and social media.
Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. I'm really excited about the brand. I'm introducing you guys to today because I have really fall in love with all the options that they have for all sorts of skin types. |
| 0:11.2 | And it's a brand that's truly grounded on this concept of nature meets science where all of their formulations are something I think a lot of people who love natural-based beauty would love, |
| 0:22.1 | but also all of my science geeks out there, you guys are going to love it as well, because it's all grounded in science, |
| 0:27.4 | and the products are incredibly efficacious. I've been really, really diving into them. |
| 0:31.6 | So without me ranting too much, I want to introduce you guys to the co-CEO of Anne-Marie Brolin skincare, Alicia Linder. Welcome, Alicia. I'm so excited |
| 0:40.5 | to chat with you today. Thank you so much for having me. I'm very much looking forward. Yeah, |
| 0:45.1 | I'm really, really excited to dive in and learn more about the brand. But tell us about the history of |
| 0:50.0 | the brand. Where did it start? You've been around for a while and before skincare became a |
| 0:54.7 | hype, you know? Absolutely. Definitely. Yeah. So my grandmother, Anne-Marie, founded the brand over |
| 1:01.2 | 66 years ago here back in Germany. She started because she had very bad skin issues in her late 20s. |
| 1:07.6 | And she figured out that nothing would really work for her skin. And back then, |
| 1:11.3 | chemistry was a big thing. And she got prescribed like really bad, like creams that wouldn't |
| 1:16.1 | work on her skin, but her skin peeled off. And she said, well, there must be something in nature |
| 1:21.2 | that my skin knows already and that will work on my skin. And that's how she started Amory Berlin. |
| 1:28.2 | And she would always say, like, her credo was always, if I can't eat it, I won't put it on my skin. |
| 1:33.6 | Oh, wow, I love that. |
| 1:35.5 | Yeah. |
| 1:36.2 | I mean, it makes sense. |
| 1:37.7 | And I love that the brand is, it's incredibly efficacious. |
| 1:40.7 | I mean, your product, I said that earlier, and I really love it because it's not |
| 1:44.6 | like screaming from the rooftops that we're only science. You know, it's a very approachable brand, |
| 1:49.3 | and I really appreciate that a lot about it. And I think a lot of legacy brands do struggle with |
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