Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome Glamgelinos. We hope you stay a while.

That's cute. Okay, Glams, I don't know if you missed it, but Kirby and I were in a little Super Bowl commercial that was actually

not little at all. It was absolutely major. We both are still pinching ourselves that we had this

opportunity. We have the two masterminds behind not just this year's spot, but also last year's spot, to discuss everything you

have ever wanted to know about what it takes to create a iconic Super Bowl ad, specifically

one about beauty. Today we have Corey Marchisoto, the chief marketing officer of Elf Beauty and the president of

Kisulogar, and Lisa Sulodi, the co-founder and chief communications officer of Shadow.

We love these women. We love these women. And we loved them before we even knew that they were

behind the magic of elf. If you're a glamjolino through

and through, you know that we have been shouting elf from the rooftops just about how innovative,

how current, how modern, how fun their marketing is, how they seem to jump onto things with

the swiftness faster than any other brand. Ladies, we talk about how Elf,

when we think of TikTok and the music lead to TikTok rebrand, Elf was the first beauty brand

to really go all in on TikTok. And look at the brand now. I mean, this must feel like such a

gratifying moment, especially for the two of you. You've come a long way. How does it feel?

There are so many feelings that it is very hard to describe. And I have to tell you, I was with

John Dick recently of civic science. And he does a lot of research on emotions. How are consumers

feeling? How do feelings inform behaviors? So you'll really appreciate this. He puts up a

chart and he's trying to show us the range of emotions. Do people feel happy, angry, upset,

la, la, la, right? Like full range. And then I'm in the chat in the virtual room and I go,

what if I'm feeling all of them at the same time?

I'm kind of having that feeling right now.

...