How Dynamic Ads Work in Podcasts
TechStuff
iHeartPodcasts
4.3 • 1.9K Ratings
🗓️ 14 September 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
Listener Ryan Barrier asked how advertising works in podcasting, and how even old episodes can have current ads in them. So in this episode, we look at dynamic ad insertion and the tricky challenge of balancing business with content.
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | Coming to Hulu this Friday and Saturday night, don't miss our 2023 I Heart Radio Music Festival. |
| 0:05.4 | The biggest superstars from all genres of music on one stage. |
| 0:09.2 | Foo Fighters, Fallout Boy, Kelly Clarkson, Lenny Kravitz, Travis Scott, Tim McGraw, TLC, and more. |
| 0:15.6 | From T-Mobile Arena in Las Vegas, it's the Can't Miss Music Events of the Year. |
| 0:20.6 | Our I Heart Radio Music Festival streamed live only on Hulu and listened on I Heart Radio stations. |
| 0:26.1 | Friday night and Saturday night, starting at 10 p.m. Eastern, 7 p.m. Pacific. |
| 0:30.7 | Hi, I'm Marissa Thalberg. |
| 0:32.3 | And I'm Steven Wolf Fadada. |
| 0:33.5 | Come join us for our podcast brand new. |
| 0:35.3 | So what's really new about brand new? |
| 0:37.8 | Well, Steven and I are not only longtime C-suite executives or friends. |
| 0:42.1 | Because of that, we've got a lot to say about tech entertainment, |
| 0:45.2 | advertising, media, and marketing, what we call teen. |
| 0:47.8 | It's real talk from the inside, personal talk too, |
| 0:51.1 | and it's meant for everyone rising in business or just interested in it. |
| 0:54.8 | Let's look for the brand new podcast wherever you listen. |
| 0:57.0 | It's a brand new conversation you won't want to miss. |
| 1:25.4 | So listen to us up there podcast on the Black O'Fake podcast network. |
| 1:29.6 | I Heart Radio help Apple podcast or whatever you get your podcast. |
| 1:55.1 | Welcome to Tech Stuff, a production from I Heart Radio. |
| 2:19.1 | Hey there and welcome to Tech Stuff. |
| 2:21.4 | I'm your host, Jonathan Strickland. |
... |
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