How Does the World Feel About Covid-19?

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 5 January 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Leading health experts Sarah Jones and Noel Brewer discuss how successfully controlling the pandemic is a question of culture as well as science at BoF VOICES 2020.

The development of working Covid-19 vaccines in a matter of months is a remarkable feat of the pandemic. The biggest challenge in successfully bringing them to market may be cultural rather than scientific.Whether populations trust public health officials and accept widespread vaccination programmes will determine how the world emerges from the pandemic, said Noel Brewer, professor of health behaviour at the University of North Carolina in conversation at BoF VOICES.Already substantial differences in cultural norms have had a significant influence on how successfully countries have responded to the health crisis, as Sarah Jones, creator of the corporate mental health programme Mental Health Intelligence, explained. Jones has contributed to the largest open-access study that has been conducted on behaviour related to Covid-19 health.Among its findings: There is no global consensus about the value of social distancing measures. Nordic countries like Denmark and Finland have few people who report always wearing a mask, while other countries report a high percentage of people who say they always wear masks. In Asia, social norms around mask-wearing mean that citizens are more likely to voluntarily wear them, while in Europe, people are less likely to wear a mask unless they are legally obligated to do so. The diverging mask-wearing behaviour has led to lopsided progress in tackling the Covid-19 crisis, and extends to how people feel about taking the vaccine. Brewer said that this is where public health officials and government leaders have a responsibility to encourage their citizens to practice social distancing and receive a vaccination. The goal: To emerge from the crisis together.

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Transcript

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0:00.0	How important is the government trust in vaccines and vaccination programs being adopted?
0:10.0	It's extremely important. It's not really exactly what causes people to get vaccinated,
0:15.0	but what happens is that having trust in the authorities in the process allows us to establish programs that are effective.
0:22.2	We're not experiencing the same facts, the same death rates, the same cues from one another.
0:27.0	And crucially, we're not experiencing the same restrictions. This is evident in observing
0:31.5	people's willingness to wear masks.
0:37.2	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the first
0:42.1	episode of the BOM podcast for 2021. As the year begins, the world is still understandably laser-focused
0:49.4	on trying to manage the growing coronavirus pandemic. This week, the UK has gone into a further national
0:56.0	lockdown, the third one since the pandemic began in January in Wuhan, China. And countries around the
1:02.7	world are planning for the distribution of approved vaccines to hundreds of millions of people in
1:08.7	order to get the pandemic under control. But all of this
1:11.7	depends on how we as humans behave. Back at Voices 2020 in December, I invited Sarah Jones, a PhD student
1:19.3	at the Institute of Global Health Innovation at Imperial College London, to talk to us about some of the
1:25.2	data she's been collecting to understand how COVID-19
1:28.0	is changing human behavior and how this varies around the world.
1:32.4	Sarah also spoke to Dr. Noel Brewer from the University of North Carolina,
1:36.5	whose research explores why people do and don't engage in vaccination and other health
1:42.3	behaviors.
1:43.4	So here's Sarah Jones and Dr. Noel Brewer at Voices 2020.
1:53.0	Sarah, it's lovely to have you here in the Voices studio here in London.
2:01.4	Thank you. Thank you so much. It's a pleasure to be here.
	...

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